A conference on granting the OCOP product certificates for 518 OCOP products of 2022 was held on June 16 in Hà Nội. — Photos courtesy of the Hà Nội Department of Agriculture and Rural Development

HÀ NỘI — Hà Nội is a leading locality in implementing the One Commune One Product (OCOP) programme nationwide, said Nguyễn Văn Chí, Deputy Chief of the Coordination Office of the New-Style Rural Development Programme of Hà Nội.

Nguyễn Văn Chí, Deputy Chief of the Coordination Office of the New-Style Rural Development Programme of Hà Nội spoke at the conference.

At present, Hà Nội has certified 2,167 out of 9,852 OCOP products, accounting for 22 per cent of the total OCOP products nationwide. They include six products rated five stars, 12 products rated five-star potential, 1,369 products rated four stars, and 780 products rated three stars. 

Four-star OCOP products account for 32 per cent of total OCOP items nationwide, while this figure has reached 62 per cent in Hà Nội. That means Hà Nội has developed this programme not only in quantity but also in quality. 

The Hà Nội Department of Agriculture and Rural Development held a conference on granting the OCOP product certificate on June 16 for 518 OCOP products of 2022, exceeding the planned target of 118 products each year. They included one product rated five-star potential, 271 products rated four stars and 246 products rated three stars. 

Nguyễn Văn Chí, Deputy Chief of the Coordination Office of the New-Style Rural Development Programme of Hà Nội awarded OCOP product certificates to producers.

Speaking at the conference, Tạ Văn Tường, deputy director of the Hà Nội Department of Agriculture and Rural Development, said that Hà Nội has considered the development of OCOP products as an important programme to promote the potential and advantages of rural areas and raise incomes for people. 

Tạ Văn Tường, deputy director of the Hà Nội Department of Agriculture and Rural Development spoke at the conference.

At the same time, the OCOP programme contributes to the restructuring of the agricultural sector associated with the development of handicrafts, services and tourism in the rural area and promotes sustainable rural economic development thanks to digital transformation.

This programme also helps preserve cultural values, biodiversity, landscapes and rural environment, and manage resources, contributing to building a new rural area with sustainable development.

Tạ Văn Tường, deputy director of the Hà Nội Department of Agriculture and Rural Development awarded the OCOP product certificates to producers.

After granting the certificates for OCOP products, Hà Nội always pays attention and organises events, fairs and seminars to connect stakeholders in OCOP supply chains and display the OCOP products. Up to now, Hà Nội has put into operation 85 places to display the OCOP products.

Meanwhile, the OCOP items, after being recognised, have continuously been improved in terms of food safety and hygiene, packaging design, and brand value. 

Many OCOP products have been exported to other markets, such as Australia, Europe and Japan, including products of Minh Dương Food Joint Stock Company; Agricultural Products Importing and Vietnamese Food Exporting Joint Stock Company, and Thiên Phúc Herbal Joint Stock Company.

Nguyễn Minh Tiến, director of the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Development spoke at the conference.

According to Nguyễn Minh Tiến, director of the Agricultural Trade Promotion Centre, the Ministry of Agriculture and Rural Development, Hà Nội is a locality with a lot of OCOP products rated from three stars or more. However, the number of OCOP products rated five-star potential or five stars is still small. 

Therefore, in the future, Hà Nội needs to focus on improving the quality of recognised OCOP products, especially focusing on deeply processed products.

On the sideline of the conference, the Hà Nội Department of Agriculture and Rural Development also opened an exhibition to display OCOP products of the city on an area of over 1,500sq.m at the Việt Nam-Soviet Friendship Labour Culture Palace in Hà Nội, according to Chí.

The opening ceremony of an exhibition for the OCOP products of the city.

The exhibition displayed OCOP products in many industries such as fresh food, processed food, beverage, herbal products, handicrafts, garment and tourism rated from three stars.

Visitors at the exhibition on OCOP products of Hà Nội.

He said this exhibition aimed at encouraging the producers of OCOP items to continuously innovate products, improve the product quality, and maintain the prestige of OCOP products. To do so, they need to continue to invest in modern machinery, equipment and technology in production.

The producers also need to build brands, develop product designs, product packaging and labels. 

They should strengthen joint ventures and association in product consumption. They need to apply information technology in trade promotion on digital platforms, such as development of shops on e-commerce platforms, and teams of collaborators and marketing.

A OCOP product rated five-star potential.

The article is published under the coordination of the Coordination Office of the New-Style Rural Development Programme in Hà Nội. — VNS