Representative of Soc&Brothers receives award for “Well-known trademark – Competitive trademark in Việt Nam 2022”. — Photo Courtesy of SNB Kidden World Joint Stock Company

HCM CITY — Soc&Brothers, an SNB Kidden World Joint Stock Company’s retail store chain selling high-end baby and family goods, has recently been awarded the “Well-known trademark – Competitive trademark in Việt Nam 2022” prize by the Vietnam Intellectual Property Association (VIPA).

The prize, which is organised annually by VIPA, honours outstanding companies who have long-standing achievements, outstanding quality, high competitiveness, environmental friendliness, trust from consumers and a strong impression in the domestic and international markets.

The prize was voted on by many experts from organisations such as the National Office of Intellectual Property of Vietnam (NOIP), the Vietnam Intellectual Property Research Institute (VIPRI), and the Vietnam Standards and Quality Association (Vinastas).

Established in 2007, Soc&Brothers’ mission is to bring high quality mother and baby care products.

Customer experience is Soc&Brothers' top concern and priority so from the very beginning, the brand set out a business strategy that does not focus on opening many stores, but rather, focuses on ensuring the quality of each product sold, building a reputation and improving customer service.

The brand also invests in online channels, such as its website, facebook fanpage, zalo, tiktok shop, e-commerce, and a hotline.

Not only providing goods, Soc&Brothers always upholds its sense of responsibility to the community to share and spread love and positive energy through volunteering activities to disadvantaged people, especially children and the elderly.

Volunteer trips to support children at the National Institute of Hematology and Blood Transfusion and visiting orphans are some typical activities that Soc&Brothers has persistently done for 15 years now.

Soc&Brothers is a leading prestigious chain of retail stores of high-end baby and family goods in the Vietnamese market. The brand currently has five stores in Hà Nội and HCM City with many famous domestic and foreign brands, serving nearly 40,000 loyal customers. — VNS