Hà Nội promotes OCOP products on TikTok

October, 12/2022 - 22:24
Hà Nội's coordination office organised the event to promote the new-style rural area building programme through TikTok.
A livestream event promoting OCOP products on TikTok on October 11. Photos courtesy of Hà Nội Department of Agriculture and Rural Development

TikTok is being utilised as a platform to spread One Commune, One Product (OCOP) items produced in Hà Nội.

Hà Nội's coordination office organised the event to promote the new-style rural area building programme through TikTok Vietnam, Yeah1 Group, and KYC Solutions JSC, said the Deputy Director of the Hà Nội Department of Agriculture and Rural Development Tạ Văn Tường.

Nguyễn Văn Chí, Deputy Chief of Hà Nội's coordination office for a new-style rural area building programme.

Nguyễn Văn Chí, Deputy Chief of the office, highlighted the programme's significance in the digital transformation, promoting trade connections and seeking customers for OCOP products.

Hà Nội is home to 1,350 craft villages, the country's largest number of this kind. Out of the 52 traditional occupations in the country, 47 are available in Hà Nội. In addition, it has more than 11,000 agricultural and food products with QR codes; and 1,649 OCOP products.

Many of Hà Nội's OCOP products were promoted at the event.

The city is set to have 2,000 more OCOP products and develop at least two outlets stocking OCOP products in each district and town by 2025.

Tường said that livestreaming on social networking platforms, including TikTok, helps spread cultural and historical values attached to the city's OCOP products, and specialities from provinces and cities nationwide.

An owner of the OCOP product shares information about his product.

The OCOP programme has been implemented nationwide since 2018, focusing on developing agricultural products, craft villages, and handicraft industries based on each locality's advantages in the value chain and improving their products' competitiveness in domestic and international markets.

The promotion of OCOP products on Tistok was made thanks to the joint efforts of the  Coordination Office of the New-Style Rural Development Programme in Hà Nội. VNS

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