Prudential Vietnam has launched Pulse by Prudential, an AI-powered mobile app to help users to take control of their personal health and wellbeing anytime, anywhere. — Photo courtesy of the company

HCM CITY — Prudential Vietnam has launched Pulse, an all-in-one digital app that is the first of its kind in Asia, to offer holistic health management to consumers.

Using artificial intelligence-powered self-help tools and real-time information, Pulse serves as a 24/7 smart health assistant to users, empowering them to take control of their personal health and wellbeing anytime, anywhere.

It is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across the region, by leveraging cutting-edge digital technologies and best-in-class partnerships.

With a holistic approach in supporting the three stages in a person’s health journey – prevent, postpone, protect – Pulse takes healthcare to a new level of engagement with consumers. The goal is to seamlessly integrate personal health checks and management into everyday life.

Tô Thùy Trang, the company’s Chief Customer  and Marketing officer, said: “In Việt Nam, we are seeing rising healthcare demand and how digital tools can lead to better, faster and more accessible healthcare for people. As a leading life insurer in the country, Prudential Vietnam is going beyond pure protection and offering to play a larger role in helping people prevent and postpone adverse health events.

“The launch of Pulse is in line with the company’s efforts to drive a step change in how people can proactively manage their health and wellbeing. Pulse is yet another milestone in Prudential Vietnam’s long-term commitment to promote simplicity and convenience for customer and is aligned with our We DO spirit.”

Today Vietnamese are facing the burden of rising healthcare costs and a growing incidence of non-communicable diseases such as cardiovascular diseases, cancer, hypertension, diabetes, and chronic respiratory diseases, which account for 77 per cent of deaths in the country. Non-communicable diseases are also the top medical conditions driving up medical costs in Việt Nam.

“While non-communicable diseases continue to pose a threat to social and economic development in the 21st century, the world is now also facing a crisis as it battles the ongoing COVID-19 pandemic.

“As people around the world, and in Việt Nam, tackle this health challenge, there is a greater need for instant, reliable and relevant health information.

“With Pulse, users can manage their health from their own phones anytime and anywhere with the help of an AI-powered symptom checker, online consultation and health assessment.”

Users of Pulse can enjoy innovative offerings from a range of leading providers of health services. In the launch phase in Vietnam, Pulse offers users two key features, Symptom Checker and Healthcheck, powered by Babylon.

Body Mass Index, Wrinkle Index and Hospital & Clinic Finder are other value-added features that provide interesting and helpful information.

Other features including Online Consultation by MyDoc, Personalised Wellness Services and My Policy for Prudential’s customers will be offered later in the year.

Through Pulse, Prudential Vietnam customers will also be able to manage their policy with ease and convenience. Not only will they be able to view a summary of their coverage and policy services, they can also make changes to their correspondence details and soon pay their premiums through the app as well.

The app was launched regionally and in Malaysia in August 2019 and is being rolled out across 11 markets in Asia.

It is currently live in Việt Nam, Hong Kong, Indonesia, Malaysia, Singapore, the Philippines, and Thailand and had close to four million downloads by early May.

Pulse is an evolving platform with new partners, tools and value-added services added in phases to provide more innovative, value-added services and meet the growing healthcare needs in the region.

Pulse can be downloaded for free from Apple and Google Play stores. — VNS