Tuesday, December 11 2018

VietNamNews

Uniform vs unique: no contest

Update: October, 23/2018 - 09:00
Lê Trọng Tấn Street in Thanh Xuân District, Hà Nội has had uniform regulations on shop signs for the last two years, thanks to local government officials. — Photo dantri.com.vn

HÀ NỘI — Most businesses try to stand out from the crowd, and for good reason.

Lê Trọng Tấn Street in Thanh Xuân District, Hà Nội has had uniform regulations on shop signs for the last two years, thanks to local government officials.

The signs have the same design and size, in red or blue with letters in white. When first announced, many speculated making the entire street look the same may hurt businesses.

Well it will probably did, as the shrewd shop owners have now changed their designs to vary in designs, colour, size and even to advertise what it is that their store sells.

Vân Anh, a store owner said she changed the store sign to attract customers, clearly a revolutionary concept for local politicians.

An official from Thanh Xuân District People’s Committee told Zing.vn that the district’s agencies called on store owners to install signs with regulation size but would not intervene on the sign colours.

Director of the city’s Culture and Sports Department Tô Văn Đông said the city would review the advantages and disadvantages of the uniform store name signs.

That’s a meeting that probably won’t take too long. — VNS

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