'Social, conversational' commerce on the rise as consumer behaviour changes during COVID-19 Consumer behaviour has changed greatly during the COVID-19 pandemic, opening up opportunities for businesses that can capitalise on the changes, a recent survey has found.

Companies urged to develop online presence amid pandemic Businesses should take advantage of both online and offline platforms to increase their ability to adapt to disruptions due to the COVID-19 pandemic, speakers said at an online seminar on May 15 in the city.

Style Theory Triples Subscription Sign-ups with CleverTap’s Personalized Customer Engagement Platform Style Theory Triples Subscription Sign-ups with CleverTap’s Personalized Customer Engagement Platform

Firms urged to embrace mobile marketing

More than 400 executives representing local and foreign businesses, brands, agencies, publishers, and technology companies took part in the 2018 Mobile Marketing Association Forum held in HCM City on Friday to discuss the opportunities and challenges for enterprises from the explosive growth of mobile marketing.

Tech helps brands stand out: experts

The use of 4.0 technologies and digital marketing provides a competitive edge as well as brand differentiation for companies, experts said at a conference held on Saturday (October 6) in HCM City.

Firms seek new paths to customers

With the rapid evolution of technology, enterprises need to find new ways of interacting with customers to thrive in the digital age, experts said.

SMEs seek ways to utilise different online marketing channels

Local enterprises, especially small and medium enterprises (SMEs), exchanged measures to promote their business ability and production development through online marketing channels at a forum in HCM City on Tuesday.

Half of VN phone users still use non-smartphones About half the mobile phone users in Viet Nam, Indonesia, and the Philippines still use non-"smart" devices, or feature phones, while all other countries in the Asia Pacific (APAC).

Mobile marketing awards announced The Mobile Marketing Association has announced the winners of this year's Viet Nam Smarties Awards, which are given for outstanding achievements across the mobile marketing ecosystem.

VN ranks high in smartphone usage The data consumption rate in Viet Nam is among the highest in the Asia-Pacific (APAC) region, according to a recent report released by Opera Mediaworks and the Mobile Marketing Association.