Việt Nam urged to meet EU’s standards on agricultural products

Việt Nam will have to address some challenges in order to fully grasp the benefits of the EU – Vietnam Free Trade Agreement (EVFTA) and its opportunities for the export of agricultural products.

VN firms urged to boost branding

Up to 80 per cent of enterprises invest less than 5 per cent of sales revenue in branding development, underming the domestic and foreign market share for Vietnamese products. This was one of the issues discussed at a conference in Ha Noi yesterday on improving competitiveness through branding development.

Location markers dire for branding

Geographical markers are going to be a crucial factor in the effective branding of Vietnamese products in a market economy on the verge of comprehensive global economic integration, a senior official said yesterday.

VN firms urged to focus on branding

HÀ NỘI  — Vietnamese enterprises should accelerate measures to develop their trademarks, with a view to increasing their competitiveness in regional and international integration

Forum promotes brand VN The development of national brands was critical for the country's economic development during the international integration process, experts said at a forum held yesterday in Ha Noi.