SINGAPORE - Media OutReach - 13 August 2019 - As a tribute to Bollywood icon Sridevi, Madame Tussauds Singapore announcesthe launch of her exclusive wax figure, crafted in memory of the legendaryactress to coincide with what would have been her 56^th birthdaytoday.

Sridevi'swax figure is the only one of its kind in the world and an exclusive addition toMadame Tussauds Singapore. Created posthumously, a team of 20 skilled artists workedclosely with Sridevi's family over the course of five months to replicate herpose, expressions, make-up and iconic outfit. "It was a privilege to recreatesuch a legendary star in close collaboration with her family," said LizzieParkinson, Costumier from Merlin Magic Making team in the UK. "Whatmade this project particularly challenging and interesting was the recreationof her outfit. Her crown, cuffs, earrings and dress brooch were 3D-printed, andwent through numerous tests to achieve the level of detail needed. It was a joyto see everyone's work come together and we look forward to unveiling thefigure soon."

Thefigure will be officially launched in early September by Sridevi's husband Boney Kapoor, Indian film producer, and his twodaughters, Janhvi Kapoor and Khushi Kapoor. He says, "I am touched that MadameTussauds is honouring my wife, Sridevi Kapoor, and her work by having herfigure immortalised. I, along with my family will be a part of the occasionwhen the figure is unveiled in Madame Tussauds Singapore at the Ultimate FilmStar Experience. We hope this exhibit can be a place for everybody to continuepaying their tributes to her."

Placedat a Mr. India set in the Ultimate Film Star Experience (UFSE) zone, the figurewill be accompanied by a special memorial wall where Sridevi's fans can leavetheir tribute messages. There will also be lucky fans from Madame TussaudsSingapore's social media pages selected to join the event and witness theunveiling of the star's wax figure along the family. Further details will beannounced on their official Facebook, Instagram and Twitter pages.

AlexWard, General Manager of Madame Tussauds Singapore said, "Sridevi is an icon in Indian cinemaand the Ultimate Film Star Experience (UFSE) zone would not be complete withouther. We are honoured to play a part in keeping her legacy alive in Madame TussaudsSingapore and look forward to unveiling the commemorative wax figure, the firstand only one of its kind in the world, with Sridevi's family soon."

Srideviis one of the most influential actresses of Indian cinema, inspiring numerousactresses and amassing hordes of fans worldwide. Regarded as the first femalesuperstar of Indian cinema, she redefined the importance of female leads inIndia's largely male-dominated film industry. Sridevi won countless accoladesduring her lifetime, including the prestigious National Film Award, the NandiAward, as well as the Padma Shri. She established herself in Bollywood in acareer that spanned five decades.

Thenewly launched UFSE spanning 2,500 sq ft, brings guests on a journey throughthe glitz and glamour of Indian cinema culture from the moment they stepthrough the doors and join the world's largest celebration of Indiansuperstars. The unique experience utilises cutting-edge technology like Kinectand AR to give visitors the chance to step into the limelight: https://youtu.be/EmLdC8Vhzq4

About Madame Tussauds

Madame Tussauds is theultimate celebrity experience and the world's best known and most popular waxattraction. There are currently 24 Madame Tussauds attractions around theworld.  Each of the attractions is uniqueand tailored to the host city and visitor demographic to feature both local aswell as international figures. These attractions are continually endorsed bycelebrities, sports stars, royalty and global politicians.

Founded in London in 1835,Madame Tussauds' amazing wax figures are so high quality and so lifelike thateven the celebrities themselves do a double take when they see them -- and allin stunning interactive themed sets designed to excite, amaze, and surprise,including some with unique animated features! And, with no bars, ropes orbarriers around the figures, visitors will have no problem believing that theyreally are standing beside their heroes and the photographs taken withfavourite stars will be a special memory for ever.

The result of 200 years ofexpertise and painstaking research every figure takes Madame Tussauds' giftedsculptors a minimum of three months to make, and costs more than $300K(Singapore dollars). Most contemporary figures are also produced followingsittings with the celebrities themselves and are the result of hundreds ofseparate measurements, hours matching skin tone, eye and hair colour -- withevery individual hair inserted separately. Celebrities and film studio wardrobedepartments often supply clothing for their figures, or designers willreproduce significant or iconic outfits as exact replicas, only for MadameTussauds. Inclusion in one of Madame Tussauds attractions around the world isseen as a huge honour and recognition of an individual's contribution, statusand achievement.

About Merlin Entertainments plc

MERLINENTERTAINMENTS plc is the leading name in location-based, family entertainment.Europe's Number 1 and the world's second-largest visitor attraction operator,Merlin now operates more than 110 attractions, hotels and holiday villages in23 countries and across 4 continents. The company aims to deliver memorable andrewarding experiences to its almost 63 million visitors worldwide, through itsiconic global and local brands, and the commitment and passion of its managersand 26,000 employees (peak season). 

Merlincurrently has different brands in Asia including Madame Tussauds, LEGOLANDParks and Resorts, SEA LIFE and LEGOLAND Discovery Centre Visit https://www.merlinentertainments.biz/ for more information.