HONG KONG SAR - Media OutReach- 27 January 2021 - Prince RealEstate Group, a member of Prince Holding Group, a leading conglomerate inCambodia, has successfully conducted an investment agreement ceremony of PrinceSquare. The project will be the real estate developer's first commercial retailproject in Phnom Penh, Cambodia and it will bring a slew of well-known brandnames like Adidas, Levi's, Skechers, Nike by Supergo, Huawei, OPPO, PotatoCorner, Dakasi, Panda Cake and Pizza Hut to the city.

As a metropolitan area, Phnom Penh is steadilyintegrating into the global economy. According to the Globalization and WorldCities Research Network, Phnom Penh was classified as a Gamma+ city[1](cities that link smaller economic regions into the world economy) in 2020moving up the ranks over the past two years.

With a total floor area of 35,000 square metersof retail space. Prince Square will be a four-storey building with a largesupermarket, an international cinema, a fitness club, internationalrestaurants, an indoor playground and fashion stores.

"I am deeply impressed by the number of tenantsthat have already signed on for Prince Square. As the first commercialretailing project for Prince Real Estate Group, I am pleased to note that theconstruction of Prince Square will involve the use of advanced equipment andattract world-renowned brands that will cater to the needs and preferences ofPhnom Penh residents," said H.E. Mr. Khuong Sreng, municipal governor of PhnomPenh. "We hope it will attract local and international tourists to the city andincrease Phnom Penh's attractiveness as an investment destination in Cambodia."

Prince Real Estate Group is one of the topdevelopers in Cambodia. Founded in 2015, Prince Real Estate Group has completednumerous projects in Phnom Penh and Sihanoukville. It has contributed to therapid transformation of urban Phnom Penh in recent years with real estate projectsspanning across 1 million square meters.

"We are thankful for the support offered by thePhnom Penh municipal government and leaders of relative departments that hasensured the smooth development of the project so far," said Steven Wang, CEO ofPrince Real Estate Group. "It has been a long journey for Prince Square butwith such high-profile tenants signing on, we have taken an important firststep. Prince Square and its strategic brand partners will complement oneanother by sharing resources and seeking development opportunities togetherallowing us to live up to our aspiration of helping Cambodians build a betterlife."

Prince Real Estate Group is run by a team ofexperienced architects, property development professionals and buildingmanagers with extensive experience developing residential and commercialbuildings, resorts and integrated facilities.

Prince Real Estate Group aims to be amultinational developer with aspirations to pursue projects across SoutheastAsia.

About Prince Holding Group

PrinceHolding Group, better known as Prince Group, isone of the largest corporate conglomerates in Cambodia, with businessesspanning across multiple industries, including real estate development,banking, finance, aviation, tourism, logistics, technology, food and beverages,and lifestyle sectors. Prince Group adheres to its mission of "Building aBetter Life" and the Group's philosophy espouses the values of"Commitment, Responsibility, Respect, Generosity and Innovation".