First-in-HK to offer value-added services: cosmetic treatments, fertility solution, refractive surgery and maternity care

HONG KONG, CHINA - MediaOutReach - 5 October 2020 - Women of today have many wishes, theymay want to build a thriving career, pursue their dreams, and have a joyfulfamily life all at the same time. It is thus very important for women to takegood care of their health. Yet according to the "AXA Wellness Index" 2020^[1], while 94% of the female respondents claimed that they are concernedabout their health, only around half of them (56%) have done body check-ups in thepast two years, showing that women may neglect their health as they are toobusy with handling the different roles in life.

AXA Hong Kong launches the "Pink Medical Insurance Plan", a holistic solution that brings women's needs into focus, providing multidimensional protection from young adulthood to menopause. By partnering with a group of high-quality network service providers, the plan lets our customers have access to a full suite of value-added services, including the first-in-market offer of cosmetic treatments, refractive surgery and fertility solution, as well as maternity care.

Hence, AXAHong Kong launches the "Pink Medical Insurance Plan", a holistic solution thatbrings women's needs into focus, providing multidimensional protection fromyoung adulthood to menopause. Apart from the medical protection needs, weunderstand that women also wish to present the best of themselves at all times.Therefore, we are partnering with a group of high-quality network serviceproviders to let our customers have access to a full suite of value-addedservices, including the first-in-market offer of cosmetic treatments,refractive surgery, fertility solution, as well as maternity care.  Amongour high-quality network service providers is the HKSH Medical Group, which willprovide our customers with free regular woman check-ups, gynaecologyout-patient consultations, gynaecology treatment & medication as well as thevalue-added services, taking care of our customers inside-out. During thepromotion period, customers who apply for the "Pink Medical Insurance Plan" maybe eligible to enjoy a premium discount of up to 7 months^[2]. AXA Hong Kong will also donate 5% of the first year's premium of each issued policyof the "Pink Medical Insurance Plan" to Hong Kong Cancer Fund^[3].

Dr Koh Yi Mien, Managing Director of Healthand Employee Benefits of AXA Hong Kong and Macau, said, "Today'smodern women are strong, independent and have many wishes. We are alwaysstriving to be the best versions of ourselves as we go through life, fromadolescent to adulthood to menopause. At each stage, women have differentneeds, such as gynaecological issues, beauty concerns, fertility worries and mental health needs. Given this, the AXA health teamspent time listening to women sharing their experiences about what trulymatters. We observed how women lead their lives in real life. We consultedobstetricians and gynaecologists. The result is the 'Pink Medical InsurancePlan'. A holistic solution for women's needs during the different ages, withtop-quality network providers, so that women can be free to live the life theylove. We are delighted our brand ambassador, Ms Sammi Cheng, has taken thelead to become the first customer of 'Pink Medical Insurance Plan'. "

The "PinkMedical Insurance Plan" provides protection and valued-added services to takecare of women    from inside out, including:

• Regular womancheck-ups -- Customers can enjoy a regular women check-up forevery two policy years, which includes bedside pelvic ultrasound and pap smear,helping women to identify hidden health problems.
• Gynaecology out-patient consultations -- The plan provides full coverage for eligible gynaecology out-patient consultationand follow-up tele-consultation for gynaecological concerns with our networkgynaecologists, such as abnormal menstruation, lower abdominal cramps or menopausal discomfort. Inaddition, it covers 70% ofeligible expense, subject to a maximum coverage of HKD50,000 per visit.
• First-in-HKvalued-added services^[4]-- Theplan provides a range of offers in designated service providers including cosmetictreatments, fertility solution, refractive surgery and maternity care, helpingwomen to look and feel best every day.
• High-quality network serviceproviders -- Customers can enjoy direct access to high-quality medical servicesthrough the network service providers including the HKSH Medical Group and CUHKMedical Clinic Limited. Simply present the AXA eHealth card at network serviceproviders for gynaecology out-patientconsultation and treatment.
• Women cancer benefit -- In case a customeris unfortunately diagnosed with a covered carcinoma in situ/cancer of thebreast, uterine cervix, uterus, ovary, fallopian tube, vagina or vulva, theplan will provide HKD100,000 cash benefit to help relieve the financial burden.
• AXA BetterMe -- Customers canenjoy a suite of services in this holistic wellness platform. For example, theycan learn about common health problems through Symptoms Checker, a 24/7 health encyclopedia,better manage health with the chronic disease management programme, as well asuplifting mood and relax through Mind Charger, a mindfulness meditation guide. Simplyaccess AXA BetterMe through the Emma by AXA app and enjoy the services anytime,anywhere.

To know more about the "Pink Medical Insurance Plan", please visit: https://www.axa.com.hk/en/pink-medical-insurance-plan

The above information is for reference only. For details on the productfeatures, content, terms and exclusions, please refer to the product brochure.

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