Samsung Lifestyle TVs – The Frame and The Serif – will feature in the first-ever partnership of its kind for both brands to bring living rooms to life, and will be available to purchase at Commune showrooms
SINGAPORE - Media
OutReach - 20 November
2019 - Samsung
Electronics Singapore today signed a Memorandum of Understanding with leading
local furniture brand Commune, introducing them as the first non-electronics
authorised retailer for selected Samsung TVs including The Frame and The Serif.
exclusive partnership is a first-of-its-kind for both Samsung and Commune, which
will offer consumers more options to elevate their home décor and living spaces
through the fusion of art and design with technology.
delighted to partner Commune to bring Samsung's premium lifestyle TVs, The
Frame and The Serif, to their stores," said Steven Koh, Director, Consumer
Electronics Business, Samsung Electronics Singapore. "Where design meets
technology, this collaboration reinforces our commitment to providing consumers
with enhanced sophistication and harmonious balance between form and function."
now have the opportunity to visit Commune stores in Singapore and see for
themselves how sleek and stylish technology products can seamlessly blend with
modern furniture, creating holistic and comfortable living spaces of all.
is honoured to collaborate with Samsung, whose design-centric lifestyle TVs
complement our modern contemporary furniture collections and home interiors,"
said Gan Shee Wen, Chief Operating Officer & Chief Marketing Officer,
Commune Lifestyle Pte Ltd. "Like Samsung TVs, our furniture encapsulates
quiet modernity, unifying function and effortless form with intelligent
interchangeable bezels and other dynamic
customisation options, The Frame offers more ways than ever to customise the
look and feel of a room. The Frame goes beyond the traditional concept of a TV
to become a functional piece of home décor that elevates the design of any living
is not being used to enjoy TV programmes, The Frame's Art Mode displays digital pieces of
artwork, to transform an everyday living space into a dynamic gallery space.
Just like how a framed picture looks different depending on time of day, The
Frame's Brightness Sensor adjusts the screen
settings based on the ambient light in the room.
year, The Frame also features the brilliant picture quality of QLED with deeper
contrasts, darker blacks and 100% real colour. Equipped with Bixby, Samsung's AI-powered
voice control platform, users can use voice commands to search their favourite
shows and streaming platforms, and control compatible smart lights, soundbars,
cameras, door locks and more via the SmartThings Dashboard on the TV.
from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2019,
Samsung Art Store's wide range of collection includes pieces by prestigious
artists, galleries and museums from all over the world2. Users are
transported to the Vincent Van Gogh Museum in Amsterdam, the Uffizi Gallery in
Florence, and more, through artwork that suits their personal taste and enhance
their home décor. Samsung will continue to expand its partnerships with artists
and museums to give users even more options to design the living space of their
Serif embodies an iconic design that is perfect for your living space. The TV
is the stunning result of a unique collaboration between the award-winning
design duo Ronan & Erwan Bouroullec and Samsung. Blurring the line between
furniture and technology, The Serif challenges consumers to think about how the
TV fits into their homes and lives. It is defined by a single frame and draws
inspiration from the simple elegance of typography, where the TV forms a distinct
"I" shape, designed to be appreciated from
Serif is equipped with enhanced performance capabilities and picture quality.
With just one touch via Bluetooth®, users can play music directly
from their smartphone to their TV. This year, the Serif also features the
brilliant picture quality of QLED with deeper contrasts, darker blacks and 100%
real colour4. The result is a sophisticated form factor -- one that
combines a pristine display with the look and feel of top-of-the-line furniture.
Serif also comes with sleek and minimalist features that allow the TV to blend
seamlessly into the home, through its Magic Screen. Adding new aesthetic and
practical value, Samsung's Magic Screen enables the TV to set the mood or fade
into the background, depending on user preference. In Magic Screen, the TV can
artfully display useful information like the time, weather forecast and the
day's headlines. It can also transform into another platform for art by
displaying professional photographs, customisable design patterns and family
photos. Exclusive to the Serif, Magic Screen will also feature a Bouroullec
Palette, offering users 10 exclusive palettes -- two patterns (Fabric &
Leaf) in five different colours.
Pricing and Availability
Frame and The Serif are both available for purchase at Commune and major
consumer electronics stores, at the following recommended retail prices.
The Frame 2019 (55")
The Frame 2019 (65")
The Serif 2019 (55")
information on The Frame and The Serif, please visit https://www.samsung.com/sg/tvs/the-frame/highlights/ and https://www.samsung.com/sg/tvs/the-serif/highlights/.
 Each customisable bezel
is sold separately.
 Some art may require
purchase or paid subscription with the Art Store.
 Performance may vary
depending on the ambient brightness level.
 QLED TVs have received
verification from world-class testing and certification association, Verband
Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour
volume. 100% colour volume measured to DCI-P3 Standard.
 Bixby service
availability requires Samsung Account login and data connection. Service
availability and available functions and features may vary by country, region,
service provider and language. Not all accents, dialects and expressions
recognized, and actual performance may vary depending on pronunciation, voice
level and surrounding environment. Not all actions can be completed through
 Each device must be
connected to Wi-Fi® or other wireless network. Subject to device compatibility.
For interoperability through SmartThings, all the devices should be registered
with a single Samsung Account.
 The Magic screen
background setting feature may vary depending on the environment where the TV
is installed including, but not limited to, wall designs, patterns, and/or
colours. Setup process requires a Samsung Account. TV must have an internet
connection for mobile set-up.
About Samsung Electronics Co., Ltd.
Samsung inspires the
world and shapes the future with transformative ideas and technologies. The
company is redefining the worlds of TVs, smartphones, wearable devices,
tablets, digital appliances, network systems, and memory, system LSI, foundry
and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.