- Media OutReach - 31
October 2019 - BetterTradeOff, a Singapore-headquartered FinTech start-up, today
announced three prominent appointments as it ramps up capabilities for its life-planning
solution which is being used by some of the world's leading financial
institutions, plus the planned rollout of a new direct to consumer proposition
Karen Fawcett joins BetterTradeOff as a Non-executive Director,
bringing valuable insight and strategic counsel to BTO's senior management. Karen
is currently a Non-Executive Director of INSEAD and formerly Global CEO of
retail banking as well as Head of Brand and Marketing at Standard Chartered. Ms.
Fawcett has had an extremely broad, career across wholesale and retail banking,
global strategy plus brand and marketing. Prior to her career in banking, Ms.
Fawcett was a Partner with Booz Allen Hamilton specialising in financial
services in the Asia-Pacific region.
Shannon Cullum joins BetterTradeOff as Chief Marketing Officer,
bringing with him over 25 years of experience in the world of marketing and
communications, including nine as a CEO within leading multinational ad
networks Saatchi & Saatchi and MullenLowe. He has worked on more than a hundred multimedia brand
campaigns, spanning 30 plus countries and over 20 consumer categories. He joins
BetterTradeOff to lead development of the B2C brand proposition and spearhead
the consumer launch.
Alex Shiu has been appointed as Chief Product Officer. He joins BetterTradeOff
from Hotels.com where he was most recently Head of Strategy and Business
Development for Asia Pacific, leading commercial trading and long-range
strategic development of the brand in the Asia Pacific region. Alex is a
Silicon Valley and Asia Pacific eCommerce veteran with a wealth of experience across
major online marketplaces and globally scalable platform businesses, including
eBay, Yahoo!, Walmart eCommerce, Lazada and Expedia.
BTO currently provides the world's leading financial
institutions with a collaborative platform that allows advisors to work
together with clients on a plan to finance and protect their dreams. The platform
combats the complexities of traditional financial planning, leveraging
real-time data and analytics to help advisors provide clients with a meaningful
and intuitive understanding of their current financial situation.
BetterTradeOff will soon launch a direct-to-consumer
version of its life-planning tool.
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