Amidst surging investor interest in the Singapore property market, Bluenest's tech-based model streamlines the entire purchasing and selling process for consumers.

SINGAPORE - Media OutReach - Oct 31, 2019 - Seamlessness andtransparency will soon become the new hallmarks of property transactions forsavvy consumers.

Backed by Rocket Internet, tech-based real estate agency Bluenest eliminates theinefficiencies currently present in the purchasing and selling process.

"Property agents these days are like entrepreneurs, managing theentire customer journey themselves from lead sourcing to paperwork at variedcommission rates," says Bluenest founder Jeff Lim.

However, these one-man shows typically mean a long, time-consumingprocess for both agents and consumers. Real estate transactions can last around6 months from start to finish, covering everything from house viewings to legalprocesses.

Bluenest's A.I. and data-based platform closes the loop betweenbuyers and sellers and aims to cut in half the average time it takes totransact a property.

The technology available to its agents also allows the firm todeliver greater cost savings to end-users. For instance, Bluenest charges only1% in commissions for premium brokerage services compared to the standardmarket rate of 2%.

Like the owner-listing platforms that have grown in popularity inrecent years, Bluenest's goal is to enhance the transacting experience forconsumers.

However, the company's competitive edge lies in the advisoryservices that its agent pool offers. Using tech to automate the repetitiveprocesses involved in the sale, Bluenest agents are better able to focus onadvisory and can deliver a higher-than-average closing rate for theirclients. 

"Digital marketing is our strength," Lim notes. "We marketproperties as an agency rather than as lone individuals." This integratedapproach enables them to help homeowners sell their properties at higher pricesand in a shorter time frame.

The Bluenest platform is also designed to give sellers full accessto the relevant data and incoming offers, affording them greater control overtheir transactions. That way, clients need not worry about under-the-tabledealings by shady agents, as with the recent case of agent fraud in Singapore.

If the results are any indication, Bluenest's approach ofleveraging technology to change the real estate landscape seems to be workingso far. The company closed its first deal in less than a week and has gainedgood traction in the island-state since its launch in September this year.

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