SINGAPORE - MediaOutReach - 30 October 2019 - Sheen Cher, who stands at a statuesque 1.76m, will be representingSingapore in the Miss World 2019 Grand Final in London, United Kingdom thisDecember.

Sheen was named Miss World Singapore 2019 during the Miss WorldSingapore 2019 Grand Coronation Night held at Mediacorp Studio. Completing thewinners are Rafillah Rapit (1^st Princess), a final-year student atthe National University of Singapore majoring in Political Science and JannaTan (2^nd Princess), a business analyst and a remarkable cancersurvivor. The other candidates who made it to the Top 5 are Trishala Nar Singhand Kareena Kaur.

"I am very well-travelled because of my insatiable thirst forknowledge. I studied abroad, gained exposure to the world and met differentpeople from all walks of life. I developed a keen interest to understandpeople's culture, ethnicity and am always so proud to share with others thecultural diversity of Singapore," said Sheen.

The 22-year-old beauty queen recently graduated with a bachelor'sdegree in entrepreneurship from Les Roches International School of HotelManagement in Switzerland. While studying abroad for several years, she hasbeen actively involved in numerous charitable works in countries she lived in,supporting underprivileged children and families.

Presented by Celebrity Group and Global Crypto Offering Exchange(GCOX), Miss World Singapore is more than just a mainstream beauty pageant. Itis a beauty festival focusing on empowerment of young women and its Beauty WithA Purpose mission, inculcating good social values in the world today.

"The Miss World Singapore Organization has created an amazing platformfor all of us young women to be empowered to create positive change in oursociety. I want to use this opportunity to reach out to children suffering frombrain tumours, to help raise awareness for those in need," Sheen added.

Since 2018, Miss World Singapore has moved to a new frontier underthe leadership of a new licensee and National Director -- Sean Wong, PBM, a renowned social entrepreneur and award-winningsinger-songwriter. A Singapore Honoree of the Ten Outstanding Young Persons OfThe World Award in 2012 and a recipient of the Spirit of Enterprise Award in2006, Sean was recently conferred the prestigious Public Service Medal.

"In line with Miss World Organization Founder and Chairman JuliaMorley's Beauty With A Purpose mission, we have been focusing our efforts onproviding opportunities for our beauty queens to serve the community and impactthe lives of others. Each contestant will submit a Beauty With A Purposeproject idea and our organization will support the best proposals with thenecessary resources and funds, so that these projects may be carried out tohelp those in need. Sheen Cher is an outstanding young lady with the attributesof elegance, compassion, empathy and grace to be an ambassador championingmeaningful social causes. I am certain we will have another exceptional year,with her potentially making waves at the world final in London this December," saidSean Wong.

"BeingMiss World is one of the most demanding jobs, but it is also one of the mostrewarding. Visiting every continent in the world, her role as an ambassador forBeauty with a Purpose is to raise money and focus attention on issues andproblems that affect women and children. The winner will require the ability totranslate all that she sees into words that can inspire others. She will needstamina as her program requires great dedication and perseverance. She willneed a sense of humour in the most difficult times as she tries to bring hopeto those in need," said Julia Morley.

The Beauty With A Purpose Charity Gala was held on 8 September 2019at the Resorts World Sentosa Ballroom, organised by registered charity SianChay Medical Institution in collaboration with Miss World Singapore, to raisefunds for the elderly and needy families in Singapore. The highly-anticipated event,which was attended by 1,500 guests, was graced by Guest of Honour Mr Ong YeKung, Minister for Education and Member of Parliament for Sembawang GRC, with JuliaMorley, reigning Miss World Vanessa Ponce de León and Miss World 2017 Manushi Chhillar asspecial guests. The Miss World Singapore 2019 Top 14 Finalists participated ina charity fashion show, dressed in ravishing casual chic outfits and stunning eveninggowns by famed celebrity couturiers Chen Kah Lee and Heng Nam Nam. Close to $3million were raised and these donations were directed to the To' Puan Dr. TsaoSui Lan Memorial Endowment Fund which provides free medical treatments to the underprivilegedfamilies in Singapore.

The Contribution to World Peace Philanthropy Award was presented toJulia Morley by Mr Ong Ye Kung and Chairman of Sian Chay Medical Institution MrToh Soon Huat, JP, BBM, PVPA, in recognitionof her outstanding humanitarian works all around the world.

As the winner of Miss World Singapore 2019, Sheen bagged $10,000 in cashand received over $20,000 worth of prizes, including a one-year artistmanagement contract, a one-month trip to London, plus products and servicessponsored by S Aesthetics Clinic, Zing Media, KKAHLEEInoe, Heng Nam NamBoutique, Jeric Salon, LT Pro, Mast Fitness, Elaine Heng Image Consultancy,Vanessa Tan, STAND, Bellydance Extraordinaire, TKS N Sons and Teck Photo.

The esteemed judges for the national final included Sir Dr. JeffreyLin (CEO and Co-Founder of GCOX), Adelyne Velvet (Managing Director of CelebrityGroup), Datin Sharel Ho (Managing Director of DeFred Jewellers), Jeric See(Artistic Director of Jeric Salon), Chen Kah Lee (Co-Founder of Heng Nam NamBoutique), Dr. Sii Sik Liong (Director of S Aesthetics Clinic), Jamila Wang(Founder of Bellydance Extraordinaire), Elaine Heng (Founder of Elaine HengImage Consultancy), Vanessa Tan (presenter, speaker and coach), Eilania Lee(Founder of STAND), Teo Tee Hua (Director of TH Associates) and Vanessa Peh(Miss World Singapore 2018).

Last year, Singaporean fashion entrepreneur and actress Vanessa Pehrepresented Singapore as Miss  WorldSingapore 2018 and advanced into Top 30 during the Miss World 2019 Grand Finalheld at Sanya, China.

The annual Miss World Grand Final is aired live to approximately 180countries yearly, attracting more than 1 billion viewers and consistently ranksamong the most watched live annual entertainment telecasts in the world.

The Miss World Singapore 2019 Grand Final is scheduled to be airedon Channel 5 this November. The Miss World Singapore Organization is indiscussion with strategic partners to produce a Miss World Singapore 2020reality television program in the coming year.

The auditions for Miss World Singapore 2020 will begin in January. Formore information, pleasevisit https://www.missworldsingapore.sg/.