Lane Crawford Appoints Mia Young as Chief Merchant

September 03, 2019 - 09:57
Lane Crawford Appoints Mia Young as Chief Merchant

HONG KONG,CHINA - Media OutReach - 29August 2019 - Lane Crawford, the iconic luxury department store, is pleased to announcethe appointment of Mia Young as Chief Merchant, bringing new leadership inwomen and men's fashion, lifestyle and beauty, wellbeing, and fine jewelleryacross its dynamic portfolio of physical and digital stores in Hong Kong SARand China.




Mia delivers to thisstrategic role more than 20 years' of outstanding buying and merchandiseexperience in multi-brand luxury retail, online and offline. Most recently, sheexcelled as Chief Site Merchant at Saks.com, after a period with Amazon's ownedluxury fashion portal, MyHabit.com; prior to which she leddesigner fashion at Barney's New York, and she has also worked at Bergdorf Goodman.


Reporting to AndrewKeith, President of Lane Crawford, Mia will be at the forefront of directingthe company's renowned edit, strengthening brand partnerships and identifyingglobal firsts for the luxury Chinese customer.


"I am thrilled to join Lane Crawford, a brand thatis highly recognised within the industry for continually raising the bar forits curated product selection and experiences" said Mia Young. "My aim is toelevate and further strengthen the product portfolio and provide a fresh senseof authority and inventiveness in the world of luxury fashion, relating to our customersin Hong Kong SAR and China in new and exciting ways."  


Andrew Keith, LaneCrawford and JOYCE President echoed the excitement behind the announcement, "We are delighted to welcome Mia -- withher world class buying experience, product sensibility and leadership, Mia willbe guiding her teams to create new, exciting products, services and experiencesthat inspire our customers and their rapidly evolving lifestyles. At the heartof our continued success is our passion for the craft of curation, merchandisingand storytelling that is brought to life and enabled through our unique own-boughtbusiness model."


Mia attendedUniversity of California, Los Angeles. She currently resides in New York, withher husband and 2 children, and will be relocating to Hong Kong.


For more informationabout Lane Crawford and to shop the latest season's trends, visit www.lanecrawford.com


About Lane Crawford

Founded in 1850, Lane Crawford is an iconic luxurydepartment store driving a "connected commerce" strategy focused on creating aseamless shopping experience across its physical stores in Greater China andits global online store.

 

Lane Crawford has 9 points of sale across Hong KongSAR, Beijing, Shanghai and Chengdu and 1 global online store. With a digital flagship store, purposebuilt for Greater China while also shipping globally, Lane Crawford is thefirst luxury omni-channel fashion retailer in the region.  Featuring the largestdesigner portfolio across Womenswear, Menswear, Cosmetics, Home and Lifestyle,and Fine Jewellery in the region, Lane Crawford showcases more than 800international brands.

 

Lane Crawford is unique for its wholesale model anddirect brand partnerships in a market otherwise dominated by concession models.This enables Lane Crawford to present its own edit with credibility andauthority and inventiveness in creative store environments that are designed toprovide a sensory experience, fusing fashion, design, art and music, layeredwith elevated levels of personalised services. Regarded as anindustry benchmark for innovation in retail concepts and creative, LaneCrawford holds a number of prestigious international awards including TheNational Retail Federation's International award selected by global industryleaders.


The company forms part of The Lane Crawford JoyceGroup, Asia's premier fashion retail, brand management and distribution group,which includes cutting-edge fashion boutique Joyce, fashion footwear, handbagsand accessories specialist Pedder Group; fashion, beauty, and lifestyle brandmanagement and distribution company Imaginex Group.


The Lane Crawford Joyce Group operates luxury department stores andboutiques, free-standing branded stores, e-commerce and omni-channeloperations. With close to 170 years of trading experience in the region, eachof The Group's companies is acknowledged as a pioneer in its space, being firstto market with designer and luxury brands, and building brands' businessesthrough dynamic partnerships and collaborations. 

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