Toyota Announces Asia Roll Out of its First Global Corporate Initiative ‘Start Your Impossible’ in Singapore

September 13, 2018 - 14:43
Toyota Announces Asia Roll Out of its First Global Corporate Initiative ‘Start Your Impossible’ in Singapore

  • InSingapore, Toyota Motor Asia Pacific Pte. Ltd. and official distributor BorneoMotors (Singapore) partner celebrated local athletes, Toh Wei Soong and JosephSchooling to champion social causes
  • Toyotato support a total of 12 athletes from South East Asia, India and Pakistan intheir journey to the Olympic Games and Paralympic Games Tokyo 2020
  • The'Start Your Impossible' initiative is inspired by Toyota's worldwidepartnership with the International Olympic Committee and InternationalParalympic Committee


SINGAPORE - Media OutReach - 13THSEPTEMBER 2018 - Toyota Motor AsiaPacific Pte. Ltd. (TMAP), along with Borneo Motors (Singapore), todayannounced the Asia roll out of Toyota's first ever global corporate initiative,'StartYour Impossible' (SYI), at alaunch event held in Singapore.


(Left to Right) Hao Tien, EVP of Toyota Motor Asia Pacific; Tan Chuan-Jin, Speaker of Parliament & President of Singapore National Olympic Council; Susumu Matsuda, President of Toyota Motor Asia Pacific; Joseph Schooling, Olympic Games Rio 2016 Medallist; George Ashford, CEO of Inchcape Asia; Jasmmine Wong, Managing Director of Borneo Motors Singapore; Kevin Wong, Chairman of Singapore National Paralympic Council & President of Singapore Disability Sports Council; Samuel Yong, Marketing Director of Borneo Motors Singapore.

More than eighty years ago,Toyota decided to do what many thought was impossible at that time, to go frombuilding weaving looms to building cars. The 'Start Your Impossible' initiativemarks Toyota's commitment to transform into a mobility company, supporting thecreation of a more inclusive, sustainable and mobile society in which everyonecan challenge their impossible. SYI is also inspired by Toyota's Worldwide partnership with theInternational Olympic Committee and the International Paralympic Committee andthe fighting spirit of Olympic and Paralympic athletes who are constantlychallenging their "impossible".


At the SYI launch event, Toyota also announced its regionwide partnershipwith 12 Olympic and Paralympic aspirantsacross Asia including athletes from Singapore,Thailand, Indonesia, Malaysia, the Philippines, India, Vietnam and Pakistan.In Singapore, Toyota is partnering celebrated athletes, Toh Wei Soong andJoseph Schooling in support of their journey to Tokyo 2020.


Inspearheading the pursuit of "Mobility for All", Toyota believes that thefreedom of being mobile is at the heart of being able to participate insociety. "When we are free to move, anything is possible" has been theunderlying philosophy behind Toyota's decision to be the first ever mobilitypartner of the Olympic and Paralympic Movement. 


Speaking at the occasion, Mr. Susumu Matsuda, President, ToyotaMotor Asia Pacific said, "We are committed tomaking "Mobility for All" a reality as we seize the opportunity to transformourselves from an automotive company into a mobility company, entering new andexciting territories. This would mean challenging our own "impossible" andexpanding our capability into technologies that can help people move aroundtown or across the room with a better experience.


Forthe roll-out of the 'Start Your Impossible' initiative in Asia, we are excited tobegin our countdown to the Olympic Games and Paralympic Games Tokyo 2020 alongwith our Team Toyota Hero athletes who are not only passionate about sports butalso desire to be agents of change to create a better world", continued Mr. Matsuda.


'StartYour Impossible' in Singapore


InSingapore, Toyota, along with its official distributor Borneo Motors (Singapore) Pte. Ltd., has partnered with celebratedathletes, Toh Wei Soong and Joseph Schooling who will be supporting SYI by championing their heroprojects of 'Equality of Opportunity' and 'Road Safety' respectively.


WeiSoong will be one of the motivational speakers that the Singapore DisabilitySports Council (SDSC) will be working with in their ongoing school outreachprogrammes. The talks and programmes aim to inspire the young to pursuetheir sporting dreams, especially those with impairments. He also wants toempower those with impairments to find freedom of mobility in the water andwill be part of SDSC's 'Learn-to-Play' swimming programme.


Toyotais also committed to support the 2018 Standard Chartered Singapore Marathon,proud title sponsor of the Ekiden relay -- a category which will see teams of 5runners share the Marathon distance (42.195km). Toyota will also support theWheelchair athletes in their quest of the first Marathon Wheelchair title. Thisengagement represents the company's commitment to create a more inclusive,sustainable and mobile society in which everybody -- no matter their physicalconditions -- can tackle their own impossible and achieve their dreams. Beyondsports, Toyota will also play a pivotal role in fostering greater inclusivenessat the workplace for those with impairments to be given fair work opportunitiesand be a valuable member of society.


Joseph'ssocial cause project will be focused on road safety awareness and education fordrivers and children. Together with Borneo Motors (Singapore), Joseph will beencouraging safe and responsible driving by partnering with ComfortDelGroDriving Centre to help drivers hone their driving skills and improve thehandling of road situations through its Drive Safe Courses. Joseph will also beraising awareness of road safety among children by partnering with theSingapore Road Safety Council and Traffic Police to inculcate better safetyawareness among this target group. Borneo Motors (Singapore) will also beembarking on a company-wide initiative with Singapore Road Safety Council andits current partners to revitalize the Road Safety Community Park.


BorneoMotors (Singapore) has also entered into a new partnership with the SingaporeNational Olympic Council (SNOC) and the Singapore National Paralympic Council(SNPC) to be their "Official Mobility Partner" supporting them in their localevents including the 2019 Olympic Day and Singapore Sports Awards.


Present at the event, Ms. Jasmmine Wong, Managing Director, BorneoMotors (Singapore) said, "On the Olympics andParalympics partnership front, we are delighted to support Singapore athletes,Wei Soong and Joseph as they advance towards the Tokyo 2020 Olympic Games andParalympic Games. Through their sheer determination to overcome challenges andrealise their dreams, these hero athletes are the very embodiment of the SYI spirit. We hope that their dedicatedexamples will motivate others to challenge their own 'impossible' whether atwork, in school or at play."


The Asia regional 'Start YourImpossible' launch event in Singapore wassupported by the Singapore National Olympic Council and the Singapore NationalParalympic Council.


For more information about the Asia roll outof SYI, refer to the attached media factsheet or log onto


Track SYI on social media using #StartYourImpossible


About Toyota Motor Asia Pacific


ToyotaMotor Asia Pacific is incorporated in Singapore and is the regionalheadquarters of its sole shareholder, Toyota Motor Corporation, in respect ofdistribution in the Asia Pacific region and regional treasury activities. Theprincipal activities of TMAP are marketing and sales of motor vehicles,components parts, service parts and accessories as well as mobility servicesand after sales customer service.


About Borneo Motors (Singapore)


BorneoMotors (Singapore), part of the Inchcape Group, is the authorised distributorof Toyota, Lexus & Hino, the world's leading automobile brands, and hasbeen delivering on its promise of quality, durability and reliability inSingapore since 1967. With a strong belief that there is always a better way,Borneo Motors' team of employees constantly aim to exceed customer expectationsand challenge conventional boundaries.