Announces Collaboration with Taobao Global to Create New Retail Model
with Integration of Online and Offline Platforms
HONG KONG, CHINA - Media OutReach
- 23 August 2018 -
Sa Sa International Holdings Limited
('Sa Sa' or the 'Group', stock code: 0178) announced
its collaboration with Taobao Global to develop a complete loop retail
ecosystem with the integration of online and offline platform with the goal to
encourage local buyers to start selling as an important role in retail
industry. This collaboration will enhance shopping experience for mainland Chinese
customers. In celebration of the Group's 40th
anniversary, Sa Sa also revamped its store image to offer customers a more
comfortable and fashionable shopping environment.
will join hands with Taobao Global in order to develop a new collaboration
model for retail industry. The new collaboration will connect Taobao Global
buyers, who are familiar with consumption trends, have a unique taste in
merchandise selection and able to motivate their followers by adopting
innovative retail technology inclusive of Taobao's marketing tools such as live
broadcast to Chinese consumers with diverse characteristics who crave for
overseas products. Buyers from Taobao Global promote
products of Sa Sa's Hong Kong retail stores on Taobao's online platform, while mainland customers will be able to purchase Sa
Sa' products through the buyers on the platform. This enhances Sa Sa's brand exposure
and boosts its sales by absorbing the online purchasing power.
Taobao Global will promote the
most popular products in the first-ever "Taobao Global Counter" to be opened in
five of Sa Sa's stores located in Tsim Sha Tsui, Mong Kok and Causeway Bay. The
first batch of approximately 70 Taobao Global buyers will be doing in-store live
broadcast shopping and recommending the selected products to mainland consumers.
Mainland consumers can watch the live broadcast and do online shopping at the
same time. Taobao Global Counter will be gradually set up in the next batch of around
100 Sa Sa's stores in Hong Kong, offering shopping convenience and discounts to
Dr Simon Kwok, SBS, JP,
Chairman and Chief Executive Officer of the Group
, said, "Being
the leading cosmetics and retail group in Hong Kong, Sa Sa possesses a strong
physical retail network. Combining the strengths of Sa Sa's retail stores and
Taobao Global's huge base of influential buyers, we will broaden our customer
base through developing a new retail operation model of online-to-offline
collaboration, which will bring more overseas cosmetics and beauty brands to
the vast group of Chinese consumers. The Group is looking forward to bringing new cross-border
online-to-offline shopping experience to customers, with an aim of catering
customers' purchasing preferences under the trend of "New Retail". Through strengthening
its brand management capabilities and expanding new marketing channels, Sa Sa's
leading position will be strengthened as the best choice of sole agent for overseas
cosmetics and beauty brands entering the mainland China. This cooperation also
brings more diversified products to the Group and gives impetus to its business
Ms Wei Meng,
General Manager of Taobao Global
, said, "Taobao Global connects active buyers across the globe to
mainland consumers and offer different array of unique oversea goods. Through
Taobao Global buyers' online recommendations, Sa Sa's diversified and trendy products
will be able to swiftly meet Chinese customer's demands for customized goods.
We expect that Taobao Global and Sa Sa can develop a new retail model with the
joining of online and offline platforms and bring a more personalized and
advanced shopping experience to users. The shopping model provides quality
merchandise and offers an official regulated place in hope of encouraging more
local residents to pursue the role of being buyers and realise their dreams of
owning a business."
In celebration of the
Group's 40th anniversary, Sa Sa is going to revamp image of its
stores, including the 5,300 sq. ft. Grand Plaza Store in Mong Kok, 3,600 sq.
ft. Grandmark Store in Tsim Sha Tsui, 1,200 sq. ft. Metro Town Store in Tseung
Kwan O, 1,300 sq. ft. Tuen Mun Town Plaza Store and 1,500 sq. ft. San Hong
Street Store in Sheung Shui. Six new stores in Hong Kong slated for opening in
the second half of 2018 will also adopt the new design. Sa Sa's staff will have
new uniform, providing professional and attentive services to our customers in
a brand new image.
About Taobao Global
Taobao founded Taobao
Global in 2007 to enhance overseas shopping experiences, connecting active
buyers and consumers across the globe to offer Chinese consumers with
unique arrays of overseas products. Taobao Global buyers living abroad excel in
exploring local quality brands and are familiar with running social media and
have a loyal fan base. Promoting products through live broadcast and video
clips on social media, they bring a brand-new shopping experience to consumers.
Buyers play a key role in incubating the brands at Taobao Global. Certain brands
recommended by the buyers have already become the bestselling items on Taobao
Global. Being the first overseas shopping gateway in China, Taobao Global brings
overseas small- to medium-sized brands to the enormous market of mainland
Taobao Global has a scale of over 20,000 buyers, spanning
across 70 countries and regions all over the world including Hong Kong, and
works with around 200,000 brands. Cosmetics and beauty products is the
significant product category on Taobao. According to the "2018
Overseas Cosmetics Trend Report" published by
Taobao Global, over 13,000 cosmetic and beauty brands are from abroad and
more than 500 million cosmetic and beauty products were sold last year.
Please click the link to download the
Sa's 40th Anniversary Ceremony
New Uniform Design
Sa has invited renowned couture designer Mr. Barney Cheng to design a new
uniform for our beauty consultants, creating a vivid "making life beautiful"
image. Similar to the uniform launched for the Group's 35th anniversary,
the new uniform will continue to adopt black as the major color to maintain
Sa Sa's elegant style and incorporate the latest "athleisure" elements into
the chic and stylish 40th anniversary new uniform.
outer coat collar and sleeves are in pink, adorned with gold and silver that
project an energetic and charming image with hospitality. A pair of black
trousers highlights the brand's nobility. The color contrast will surely draw
more young customers by injecting color dynamics to the brand.
New Store Image
its morale of "making life beautiful", Sa Sa is in the hope of making every
generation pretty and everyone precious eternally. Sa Sa's stores will
feature a brand new image, demonstrating modernity and simplicity with black
and white to be the theme colors. In the counters of skin care, fragrance, make-up,
hair care and body care products, counter edges will be painted in dark and
gold-brass colors to have a touch of elegance and uniqueness. To enrich the
visual, a stark color contrast and simple lines can create a sense of
spaciousness and brightness in soft and warm lighting while products
presented in vertical style allows a clear view at a glance.
the spatially widened new stores, customers can slow down their pace and
purchase their favorites in this cozy environment, from selecting the most fashionable
cosmetic products to testing their skin by using the 3-in-1 skin analysis system to
enjoy the ease of beauty technology. Our professional beauty consultants will
provide customers with analysis service and assist them to pursue beauty,
health and joy in life.
About Sa Sa International Holdings Limited (
Sa Sa is a leading cosmetics retailing group
in Asia. The Group currently operates more than 260 stores and counters in Asia
that sell more than 700 brands of make-up, skin care, fragrance and hair care
products including its own-brands and other exclusive international brands. The
Group employs approximately 4,800 staff in Asia Pacific. Sa Sa is a constituent
member of the Hang Seng Composite MidCap Index and has been a constituent
member of Hang Seng Corporate Sustainability Benchmark Index since 2011. On 8
June 2015, the Group was included in the Hang Seng High Dividend Yield Index.
It has also been an eligible stock for Shanghai-Hong Kong Stock Connect and
Shenzhen-Hong Kong Stock Connect since 2014 and 2016 respectively.