A promotional video on Hà Nội broadcast on CNN. — Photo from the network

HÀ NỘI — CNN wishes to resume tourism promotion cooperation with Hanoi, thus contributing to introducing the capital city’s cultural identity and valuable traditions to the world, Senior Vice President of CNN Robert Bradley told Vice Chairman of the municipal People’s Committee Nguyễn Mạnh Quyền at a meeting in Hà Nội on Tuesday.

Bradley said Việt Nam is a potential market for tourism promotion on CNN, adding that the cooperation between CNN and Hà Nội has produced important results in promoting the image of the Vietnamese capital city to the international community.

However, the cooperation programme has been interrupted in the last two years due to the COVID-19 pandemic, he noted.

Bradley stressed that the current travel trend in Europe and the US focuses on cultural elements, so this is the time for the two sides to restart their cooperation project.  

The Hanoi official affirmed that thanks to the cooperation with CNN in promoting tourism, international friends have known more about tourist destinations in Việt Nam in general and in the capital in particular. He said Hà Nội will study ways to carry out similar work based on CNN's proposal.

The number of domestic visitors to Hà Nội has increased significantly after Việt Nam fully opened its socio-economic activities since March 15 this year. However, the number of international arrivals has not recovered to the pre-pandemic level. — VNS