SINGAPORE — Vietnamese enterprises operating in food and hospitality are attending the trade show, Food and Hotel Asia (FHA) 2018, in Singapore. The event will conclude on April 27. 

This is the first time Vietnamese firms have participated in Asia’s largest exhibition in the food and hospitality sector. There are 14 Vietnamese enterprises featuring products in the Việt Nam Food Pavilion, which covers an area of 200sq.m. 

Through its 40 years of development, FHA has grown in tandem with Asia’s food and hospitality industry and has earned itself the reputation of being the most comprehensive premier international food and hospitality trade show in the region. 

This year’s event is expected to attract over 4,000 businesses from more than 70 countries worldwide. 

Some 50,000 enterprises have registered to visit the show and sign contracts, according to the organising board. 

Trần Thu Quỳnh, trade counsellor at the Vietnamese Embassy in Singapore, said together with several businesses which had export activities and commercial presence abroad, such as TH True Milk, Cỏ May and Trung Nguyên Coffee, the trade office prioritised introducing small- and medium-sized start-ups operaring in intensive agricultural processing field, especially in coffee, cocoa, cashew nut, fruits, rice and seafood. 

The office will help connect Vietnamese enterprises with others through the Vietnam Food Pavilion, Quỳnh said. 

Hồ Sĩ Bảo, director of Amazon Vietnam Food Company, said the trade show offered a good opportunity for participating companies to introduce their products and learn about international tastes to build an appropriate marketing strategy to increase their exports. 

This year, the company plans to increase its capacity to produce cocoa and sochola to five tonnes per month to meet local demand and exports. — VNS