|The first edition of the Mekong Beauty Show opened on Thursday at the Saigon Exhibition and Convention Centre in HCM City’s District 7. — VNS Photo Thu Hằng|Viet Nam News
HCM CITY — International and local cosmetics brands are showcasing their products and services at the Mekong Beauty Show that opened on Thursday at the Saigon Exhibition and Convention Centre in HCM City’s District 7.
“This is the first year of the event and we have successfully organised a 200 international exhibitor group, reflecting the demand of the cosmetics market in this region,” Claudia Bonfiglioli, general manager of Informa Beauty, said.
“With Informa’s international resources and networks and Kintex K-Beauty’s exhibition strength, the Mekong Beauty Show will become a business platform for international and Korean products show-casing cosmetics, beauty salon products and supply chains,” she told the opening ceremony.
This year sees the launch of the Vietnam Beauty Distributor & Retailer Club to provide a forum for the industry to get together, learn about the latest trends, do business and get inspiration and ideas.
At the three-day event there will be workshops where top retailers and distributors will discuss collaboration between beauty brands and conventional and online retailers, Việt Nam’s market landscape and trade channels, and key consumer trends.
The second edition of the Mekong Beauty Show will be held from June 13 to 15 next year. — VNS