HCM CITY — Dentsu Media Vietnam, a member of Dentsu Aegis Network, has announced the launch of Dentsu Media Laboratory (dmLab) to harness the latest technologies and create new digital experiences for the market.

DmLab is composed of two key pillars: ‘local incubation’ and ‘gateway to global innovation.’

Under the former, the company is working with Vietnamese and regional start-ups to scale up and expand mutual opportunities for business to launch locally, regionally and globally.

The platform enables its partners to access Dentsu’s pool of knowledge, consult with business professionals, and tap into new revenue streams.

‘Gateway to global innovation’ is a Dentsu Aegis Network innovation project launched in Thailand last October.

The latest technology dmLab has brought to the Vietnamese market is the emotion analyzer, which is able to detect a subject’s emotions based on an analysis of brainwaves.

Mark Anthony R. Ocampo, Director of Communication Design, Dentsu Media Vietnam, said: “In the 21st century everything including advertising needs to move forward and adapt to technology. And with this demand, dmLab’s vision combines unique elements of entertainment, future-forward ideas and upcoming technologies.”

Takeshi Gotoda, chief executive officer of Dentsu Media Vietnam, said: “It is an exciting time for dmLab to launch in Việt Nam where the market is hungry for new experiences, especially connected with technology.

“With the success of dmLab in Thailand, we believe that Việt Nam will also be successful for the new innovation showcase aligned with Dentsu media network’s vision in the future.” — VNS