HCM CITY — The e-commerce website muahangviet.com.vn, which specialises in selling clean and safe farm produce, debuted yesterday (July 19) in HCM City.

The launch of the portal was part of the project Buying Vietnamese Goods initiated by Thanh Niên Newspaper Joint-Stock Company, which targets farmers, enterprises and consumers.

In the initial phase, muahangviet.com.vn will supply more than 50 farm produce divided into two segments – safe products and organic products having certificates of international safe food authorities.

Products will include organic rice, fruits and vegetables produced by farms in Đà Lạt and Cần Thơ.

To be able to join the project, suppliers must apply Good Agricultural Practices such as VietGap/GlobalGap in their farming, said Nguyễn Phương Linh, the project director.

All of the products have to pass strict testing steps, including testing at farms in cooperation with local Plant Protection Departments and the Đà Lạt Nuclear Research Institute that will test heavy metals, plant protection residue and others before harvest.

Testing will also be done at distributors’ sites with nitrate-measuring devices and post-testing conducted by independent laboratories.

“Selling fruits and vegetables with clear origin and safety is a top commitment to our consumers,” she said.

After receiving orders, products will be harvested and delivered to customers within 24 hours.

Đào Hồng Hạnh, deputy general director of Thanh Niên Newspaper Joint Stock Company, said the model helped reduce time needed for distribution of farm produce and ensure the quality and safety of products.

In the second phase of the project, expected earlier next year, other Vietnamese products that meet export standards will be supplied via the portal. - VNS