HCM CITY — More than 20 leading Taiwanese brands are showcasing their advanced products and technologies at the Taiwan Excellence Experiencing Zone which was organised as a part of the HCM City Marathon, Taiwan Excellence last weekend.

Apart from the familiar names such as ASUS, Transcend and MSI, this year also saw other promising brands that are becoming popular, such as sports and healthcare equipment maker Johnson, Tokuyo and Microlife, transport equipment maker SYM, beauty care products maker Firdo, food company Want Want and home appliances manufacturer FECA.

Athletes and other visitors to the zone had the opportunity to participate in many interesting interactive activities. They also had the chance to touch, try out and buy award-winning made-in-Taiwan products.

This was the fifth year that Taiwan Excellence has sponsored the HCM City Marathon, which was held this year on January 12 and 13 to promote an active and healthy lifestyle among Vietnamese.

The 42km-odd race, which attracted more than 9,000 athletes from 60 countries.

In addition to the mission of helping create an active and healthy lifestyle for Vietnamese, Taiwan Excellence also makes contributions to various social projects to raise awareness of and support disabled people and victims of Agent Orange.

Walter Yeh, president and CEO of the Taiwan Foreign Trade Development Association (TAITRA), said: “By sharing a vision to improve living standards and people’s health, Taiwan Excellence and HCMC Marathon promise to maintain extensive partnerships with many community-based projects, one of which can be the Orange Initiative. This project focuses on people with disabilities and Agent Orange victims.”

This year is the third in which Taiwan Excellence made a donation to the Orange Initiative through the HCM City Peace and Development Fund.

All the donations will be disbursed in the form of scholarships, bicycles, special allowances, repairs to one rundown house and sponsorship for training classes for this community to overcome their challenging conditions and circumstances.

Taiwan Excellence is a campaign initiated by the Bureau of Foreign Trade and organised by the Taiwan Foreign Trade Development Association to honour the island’s most innovative products that provide tremendous value to users world-wide. – VNS