SINGAPORE - MediaOutReach - 18 October 2019 - YankeeCandle^®, America's best-loved candle, celebrates its 50^thanniversary and ten years in Singapore this year. Founded by Mike Kittredge in1969, Yankee Candle^® started from humble beginnings as a smallretail shop in South Hadley, Massachusetts, after he successfully created ascented candle out of melted crayons for his mother's Christmas gift. YankeeCandle^® has since become the world's most renowned brand of premiumscented candles, sharing its passion for fragrance^® by capturing thespirit of each season with its true-to-life scents.

Since Yankee Candle^®opened its first store in Singapore in 2009, the brand has warmed the heartsand homes of many Singaporeans with fragrances from different decades. Localfavourites such as MidSummer's Night^®, which has an intense cologneblend, debuted in the 1990s, while sweet vacation scents such as Pink Sands^TMand Bahama Breeze were introduced in 2011. Island Spa is also one ofSingapore's top ten best-selling fragrance, and it is exclusively available inSingapore, Malaysia and Hong Kong.

These all-time favouritesfrom various decades are symbolic of how Yankee Candle^® continuouslypushes the boundaries of innovation and excellence by developing new productsand exploring new fragrances, to help consumers create a cosy home as theysavour special moments.

In celebration of YankeeCandle^®'s 50^th anniversary, thebrand will be re-launching a selection of their most popular scents andreturning classics from the last 50 years. Crafted with fresh, uplifting,floral and fruity fragrance notes, the collection consists of 25 differentlarge jar candles from the Spring, Summer, Fall, Holiday seasons. Yankee Candle^®'sFall series is now available in stores, while the Holiday series will only beavailable from December 2019 onwards.

Each 50^thanniversary Large Jar Candle is $39. The candles can be purchased in a bundleof 3 for $84 or a bundle of 6 for $150. 

Customers can look forward toreceiving a complimentary Yankee Candle^® 50^th anniversarytote bag when they purchase any 50^th anniversary Large Jar Candle ina bundle of 3 or 6. The limited-edition tote bag is also available for purchaseat $5. Terms and Conditions apply.

For more information, pleaserefer to this link:

https://bit.ly/Yankee-Candle-Singapore-50thAnniv