• The Thai brand has chosen Singapore asthe first overseas country to launch its offerings
• The chickens are 100% natural, and bredin carefully controlled, cage-free farms
• Preferred choice of many chefs ofMichelin-starred restaurants in Thailand

SINGAPORE - Media OutReach - 29 August 2019 - UFarm'sBenja Chicken, the world's first brown rice-fed chicken, is now in Singapore!Hailing from Thailand, this 100% natural product boasts a rich flavour profile,and is more tender and juicier than the market's chicken meat by up to 55%. Thebrand's offerings are wildly popular in Thailand and are preferred by chefs of Michelin-starredrestaurants such as Saneh Jaan, Siam Wisdom and Paste.

UFarm'sBenja Chicken uses an innovative animal feed to raise its chickens. The formulacomprises specially selected brown rice grains, which are rich inGamma-Aminobutyric acid, antioxidants and vitamins B3, B6 and B9. It also helpsto strengthen the chickens' muscle structure. No growth hormone or antibioticis added to the feed, which has been certified by the American NSFInternational.

UFarm'sBenja Chicken has chosen Singapore as the first country outside Thailand tolaunch its products. Mr Prasit Boondoungprasert, Chief Operating Officer ofCharoen Pokphand Foods Public Co., Ltd., who created "Benja Chicken" underthe U-Farm brand, says, "Today's consumers focus on the quality of ingredientsthey use to prepare meals. The ingredients must be natural, delicious andhealthy. Keeping this in mind, we set out to launch 'Benja Chicken', a line ofchicken products that is different from the current market offerings. It meetsthe lifestyle needs of modern families, who place an emphasis on food safetyand premium taste. In the pipeline, the brand will launch even more productsthat meet the sophisticated demands of consumers."

Keeping to stringent farming standards

UFarmlives by its 12 philosophies with 5 freedoms of animal welfare in mind to raisehealthy chicken for your loved ones.

• All chickens are 100% natural and they arewell-raised in the indoor farm.
• The farm is protected against disease andextraneous materials which may affect the health of chicken negatively.
• Before entering the farm, personnel arerequired to take a shower, wash one's hair and spray the disinfection spray.
• With no exception, all vehicles must becleaned and sprayed with the disinfection spray before entering the farm.
• Benja Chicken is raised with the 5Freedoms of Animal Welfare.
• Benja Chicken is raised in a cagefree area where chickens can wander and run freely.
• The temperature in the farm is suitablyadjusted to the ages of the chicken, allowing for the best comfort for everychicken raised in the farm.
• Benja Chicken uses an innovative animal feedto raise its chickens. The special formula comprises specially selected brownrice grains, which are rich in Gamma-Aminobutyric acid, antioxidants andvitamins B3, B6 and B9.
• The recipe formula is suitably adjusted tothe Benja Chicken's ages, resulting in the efficient growth of thechickens.
• Benja Chicken is raised with clean waterfrom the clean water filtering system.
• To ensure the good healthof Benja Chicken, UFarm conducts consistent health checks on thechickens.
• No growth hormone or antibiotic is added tothe feed, which has been certified by the American NSF International.

Benja Chicken's offerings are available fromend October 2019 onwards.

Retailing from S$10.50, the available partsare:

• RawFrozen Skinless Boneless Breast 520G
• RawFrozen Skinless Boneless Leg 400G
• RawFrozen Skin-On Boneless Leg 470G

To celebrate the launch of Benja Chicken, one-Michelin-starred Almaby Juan Amador will beshowcasing the Benja Chicken in a special 3-course lunch menu available forthree months from 3^rd Sep 2019. The menu is priced at S$39++ perperson, and will feature the Chicken Terrine, a unique chicken starter dish; Chicken Roulade, a new take on the classic chicken ricewhich features chicken thigh stuffed with brown rice; and Wild Berries, a sweetfruity dessert.

About CP Foods (CPF)

Beingone of Asia's leading agro-industrial and foods conglomerates, CPF Groupstrives to maintain its leading position in the industry and successfullycompete in the international arena (U.S.A., Europe and Asia). The Company isdetermined to fulfill its vision of becoming the "Kitchen of theWorld", placing significant importance on research and development toimprove production quality, safety and efficiency.

CPF'ssuccess story is tied closely to the company's fully integrated farming andproduction process. CPF controls every single process from the first step ofbreeding to the eventual branding and marketing of its food products. It paysclose attention to the freshness of ingredients at every stage to ensurecustomers get the best quality products.

TheCompany is dedicated to providing food products, which are high in quality,nutritious, hygienic and safe. Its world-class plants meet many internationalregulations, requirements and certifications including HACCP, GMP, BRC, OSHAS,ISO and Animal Welfare Standard. Every step of the farming and productionprocess is based on the practice of good animal welfare and concern for theenvironment, by being safe and drug-residual free.

BENJA CHICKEN

Facebook: https://www.facebook.com/benjachicken

Instagram:@benjachickenthailand

Hashtag:#benjachicken #benjachickensg

Website:https://www.benjachicken.com/

Media KitLink: https://www.dropbox.com/sh/7o0elh76ix3qjge/AADJO-oPTiPyy6i6HAV0T7LRa?dl=0