BERLIN, GERMANY - Media
OutReach - 18 September 2018 - Hong Kong
named World's 10th largest market by total outbound spending in 2016(*1),
but ranked top among world's 10 largest markets by capita, and spending
In 2017, Hong Kong spent US$25.5 billion on international tourism, up
5.8%; More visited destinations like Japan (up 21.3% to 2.23 million), Thailand (up 9.5% to
820,000), and Australia (up 13.8% to 282,100). Outbound package tour in first
six months of 2018 grew 14.8% (*2) !
In survey on public visitors of ITE Hong Kong 2018, the city's
only travel fair which collected over 3000 replies, 84% prefer traveling in FIT or private
Totaling 90055 in two days, ITE's
public visitors are mature (67% aged between 35 and 64) ; and well
educated (university 42% & post secondary 32%) ! Many have multiple
holidays in past year - 13% had six or more holidays, 44% had three to five,
40% had one to two, and only 2.5% no holiday.
Their outlook positive: 49%
spending more in next 12 months, 27% maintaining and only 5% reduce
spending! On destinations to visit within next two years, 54% picked East and
North-east Asia, 42% South & South-east Asia, and 39% Europe etc.
They enjoy theme travel too! For
examples, Culture & Historical, Gourmet Tour, Cruise, Eco-tourism and
Outdoor each drew over 30% positive responses etc.
Tech savvy and likely English
speaking, 60% prefer book online directly with suppliers like airline and
hotel, and 19% interest in joining tour at destination. Coincidentally, 63%
interest in booking holiday and 55% attending seminar in ITE. So
realistic for foreign sellers dealing directly with Hong Kong Affluent FIT !
Combining leisure and MICE travels,
ITE Hong Kong 2018 was attended by 666 exhibitors (87% from abroad and China)
with some 180 present MICE products; and in two trade days which require
registration for admission, 12460 buyers and visitors with 73% from Hong Kong
and 21% from mainland China; while by sectors 6580 from travel agents or
operators and 2567 MICE or corporations.
Organized by TKS Exhibition Services
Ltd., ITE Hong Kong 2019 will be held from June 13 to 16 at the Hong Kong
Convention & Exhibition Centre. Detail & enquiry: www.itehk.com or email@example.com.
Notes: *1 UNWTO World Tourism
Barometer March 2017
*2 Travel Industry Council
Hong Kong July 2018