DHL eCommerce delivers for adidas in Thailand to enable over 40% growth in their online store

September 11, 2018 - 11:09
DHL eCommerce delivers for adidas in Thailand to enable over 40% growth in their online store

  • Next-daydelivery within Bangkok and most upcountry provinces with 99% successfuldelivery performance by DHL eCommerce
  • Shipping from adidas stores will start in Q2 2019


BANGKOK, THAILAND - Media OutReach - 12 September 2018 - DHL eCommerce, a division of the world's leading logistics companyDeustche Post DHL Group, has facilitated growth of over 40% for adidasThailand's retail revenue by enabling deliveries for the site. The e-commerce channel launched in June 2015 and sinceco-operating with DHL in May 2017, Thai consumers are able to have theirpurchases delivered same-day or next-day within greater Bangkok and 2-3 days toother remote areas.

L-R Kiattichai Pitpreecha and DHL eCommerce courier with Suphalada Chalitpattanangkune and Jirot Paowisit from adidas

DHL eCommerce delivers for adidas offers a wide range of adidasproducts including limited edition items which may not be available in thephysical stores. Customers can browse online and shop for unique styles andsizes without having to hop from store to store. With 18 physical stores acrossThailand, DHL eCommerce will begin to leverage adidas' retail footprint fore-commerce fulfillment by picking up orders from adidas stores and deliveringto customers by Q2 2019.


JirotPaowisit, adidas' Senior Manager of Operations for Thailand said, "E-Commerce ismaking a true impact not only in the way we sell and deliver our products, but alsoin how we engage our consumers. We are pleased to make adidas products moreeasily and conveniently available and we are excited to work with a stronglogistics partner like DHL. Besides the excellent delivery service to ourcustomers, their solutions have enabled us to fulfil more orders a day byoptimizing our operations for fast e-commerce fulfillment."


"E-Commerce is a growing channel for adidas and with Thailand'sincreasing e-commerce adoption with the total share of e-commerce expected tomore than double in the coming years, we are certain that there will be more adidasfans choosing to shop on our online store. We are pleased with DHL eCommerce'shigh quality delivery performance which plays an important role in oure-commerce strategy." said Suphalada Chalitpattanangkune, E-Commerce Managerfor adidas Thailand.


"Over 57% of shoppers will likely not shop with a retailer again if theyhad a bad delivery experience, showing how important the quality of delivery isfor a retailer's brand image and customer loyalty. We are proud to enableadidas to deliver quickly and conveniently to their consumers with a successfuldelivery performance of 99% consistently since we started shipping for them in2017," said Kiattichai Pitpreecha, Managing Director, Southeast Asia, DHLeCommerce.


"With DHL's fully-owned domestic delivery network with full nationwidecoverage across Thailand, adidas fans from anywhere in Thailand will be able toshop online easily with the assurance of a great delivery experience." DHLeCommerce worked with adidas in Thailand to offer nationwide domestic deliveryto customers in Thailand. DHL eCommerce Thailand also enables cash-on-deliveryfor consumers, easy returns process and tracking visibility to allow consumersto easily track the progress of their delivery.


DHL eCommerce is part of Deutsche Post DHLGroup, established in 2014 as part of the Group's growing focus in e-commercelogistics solutions. DHL has been in Thailand since 1973 with its sisterdivisions DHL Express, DHL Supply Chain and DHL Global Forwarding.


You canfind the press release for download as well as further information on


DHL-- The logistics company for the world


DHL is the leading global brand in thelogistics industry. Our DHL family of divisions offer an unrivalled portfolioof logistics services ranging from national and international parcel delivery,e-commerce shipping and fulfillment solutions, international express, road, airand ocean transport to industrial supply chain management. With about 360,000employees in more than 220 countries and territories worldwide, DHL connectspeople and businesses securely and reliably, enabling global trade flows. Withspecialized solutions for growth markets and industries including technology,life sciences and healthcare, energy, automotive and retail, a provencommitment to corporate responsibility and an unrivalled presence in developingmarkets, DHL is decisively positioned as "The logistics company for the world".


DHL is part of Deutsche Post DHL Group. TheGroup generated revenues of more than 60 billion euros in 2017.