Oath Ad Platforms offers access to expanded inventory, innovative adformats, trusted data and enhanced machine-learning, along with other newcapabilities

SINGAPORE - MediaOutReach - September 10, 2018 - Oath, aVerizon (NYSE, Nasdaq: VZ) subsidiary, today introduces Oath Ad Platforms asits simplified suite of intelligent advertising and publishing solutionsglobally. Oath Ad Platforms combines the best assets from BrightRoll, ONE byAOL and Yahoo Gemini into a set of solutions that make it easier foradvertisers and publishers to drive growth. The suite activates Oath's trusteddata, high-quality inventory, innovative ad experiences and industry-leadingprogrammatic algorithms. Additionally, the unified DSP offers access to newnative and connected TV inventory as well as unique ad formats. New featuresand functionality will be rolled out on an ongoing basis.

"OathAd Platforms is the culmination of years of experience creating world classadvertising offerings powered by data and designed to build brands," said Tim Armstrong, CEO of Oath. "We'vecombined the best assets from our trusted platforms with new functionality todrive meaningful results for advertisers and publishers. Oath Ad Platforms isanother example of our longstanding commitment to innovation, providing asolution to today's digital advertising challenges."

OathAd Platforms offers solutions for both marketers and publishers, including:

Oath Ad Platforms for Marketers helps brands and agenciesfocus on what drives their business, including brand building and acquiring newbusiness. Powered by a DSP, native marketplace, and exchanges, the platformprovides advertisers with the tools and data they need to buy how they want andconnect with consumers in intelligent ways. 

• DSP: The DSP activates Oath's wealth oftrusted, exclusive first-party data as well as partner data. It connects toover 40 global exchanges and offers exclusive access to brand-safe inventoryacross AOL, Yahoo and Oath's other owned and operated properties. In additionto display and video inventory, DSP advertisers can now take advantage of newcapabilities to target native and connected TV through the DSP to enhance theirmedia strategies. Oath's machine-learning optimisation engine AdLearn is nowavailable across the region and has increased performance by combining demandand supply data with predictive performance algorithms that connect the best adwith the right user and placement at scale.
• Native Marketplace: This unique ad marketplaceallows marketers to feature their ads in a way people want to see them to drivegreater engagement and effectiveness. Native inventory is available globally.Precisely targeted, flexible in-stream formats help consumers discover,interact and transact with brands across Oath's properties and qualitypartners. The platform includes Oath's innovative ad experiences such as AR(available in selected markets), 3D, Tiles and Mobile Moments as well as newlylaunched e-commerce formats such as Countdown, which allows consumers to shopfrom their mobile device and jump on the hottest sales.
• SSP & Exchanges: Programmatic access to Oath'sinventory with controls helps ensure brand safety and limit fraud for today'smarketers, while creating access to exclusive audiences proven to perform.

Oath Ad Platforms for Publishers is a comprehensive solutionsuite for publishers with a focus on omnichannel, video and broadcastpublishers, and app developers in alignment with its Flurry offering. Thepublisher toolset grants access to Oath's high-quality advertisers throughrevenue and video management solutions, powered by data. With enhanced accessto diversified monetization options, plus customization and controls, Oathempowers publishers to build experiences their customers will love. Oathcontinues to consolidate its supply suite and introduce new tools forpublishers, including an Oath Ads SDK to roll out in 2019.

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About Oath

Oath, a subsidiary ofVerizon, is a values-led company committed to building brands people love. Oathreaches one billion people around the world with a dynamic house of media andtechnology brands. A global leader in digital and mobile, Oath is shaping the futureof media and technology. For more onOath, visit www.oath.com.