Oath Ad Platforms offers access to expanded inventory, innovative ad
formats, trusted data and enhanced machine-learning, along with other new
SINGAPORE - Media
OutReach - September 10, 2018 - Oath, a
Verizon (NYSE, Nasdaq: VZ) subsidiary, today introduces Oath Ad Platforms as
its simplified suite of intelligent advertising and publishing solutions
globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by
AOL and Yahoo Gemini into a set of solutions that make it easier for
advertisers and publishers to drive growth. The suite activates Oath's trusted
data, high-quality inventory, innovative ad experiences and industry-leading
programmatic algorithms. Additionally, the unified DSP offers access to new
native and connected TV inventory as well as unique ad formats. New features
and functionality will be rolled out on an ongoing basis.
Ad Platforms is the culmination of years of experience creating world class
advertising offerings powered by data and designed to build brands," said Tim Armstrong, CEO of Oath. "We've
combined the best assets from our trusted platforms with new functionality to
drive meaningful results for advertisers and publishers. Oath Ad Platforms is
another example of our longstanding commitment to innovation, providing a
solution to today's digital advertising challenges."
Ad Platforms offers solutions for both marketers and publishers, including:
Oath Ad Platforms for Marketers helps brands and agencies
focus on what drives their business, including brand building and acquiring new
business. Powered by a DSP, native marketplace, and exchanges, the platform
provides advertisers with the tools and data they need to buy how they want and
connect with consumers in intelligent ways.
- DSP: The DSP activates Oath's wealth of
trusted, exclusive first-party data as well as partner data. It connects to
over 40 global exchanges and offers exclusive access to brand-safe inventory
across AOL, Yahoo and Oath's other owned and operated properties. In addition
to display and video inventory, DSP advertisers can now take advantage of new
capabilities to target native and connected TV through the DSP to enhance their
media strategies. Oath's machine-learning optimisation engine AdLearn is now
available across the region and has increased performance by combining demand
and supply data with predictive performance algorithms that connect the best ad
with the right user and placement at scale.
- Native Marketplace: This unique ad marketplace
allows marketers to feature their ads in a way people want to see them to drive
greater engagement and effectiveness. Native inventory is available globally.
Precisely targeted, flexible in-stream formats help consumers discover,
interact and transact with brands across Oath's properties and quality
partners. The platform includes Oath's innovative ad experiences such as AR
(available in selected markets), 3D, Tiles and Mobile Moments as well as newly
launched e-commerce formats such as Countdown, which allows consumers to shop
from their mobile device and jump on the hottest sales.
- SSP & Exchanges: Programmatic access to Oath's
inventory with controls helps ensure brand safety and limit fraud for today's
marketers, while creating access to exclusive audiences proven to perform.
Oath Ad Platforms for Publishers is a comprehensive solution
suite for publishers with a focus on omnichannel, video and broadcast
publishers, and app developers in alignment with its Flurry offering. The
publisher toolset grants access to Oath's high-quality advertisers through
revenue and video management solutions, powered by data. With enhanced access
to diversified monetization options, plus customization and controls, Oath
empowers publishers to build experiences their customers will love. Oath
continues to consolidate its supply suite and introduce new tools for
publishers, including an Oath Ads SDK to roll out in 2019.
resolution images are available at this link.
Oath, a subsidiary of
Verizon, is a values-led company committed to building brands people love. Oath
reaches one billion people around the world with a dynamic house of media and
technology brands. A global leader in digital and mobile, Oath is shaping the future
of media and technology. For more on
Oath, visit www.oath.com.