Fashion shows to spread quintessence of Vietnamese culture and heritage

September, 24/2022 - 10:00
The series is the brainchild of former supermodel Hạ Vy and director Hoàng Công Cường, who is the mastermind of several big events in Việt Nam including the opening ceremony of the Southeast Asian Games (SEA Games) 31 in Hà Nội in May.
The Centre of Vietnamese Craft Village in the famous ceramic Bát Tràng village will host the fashion show Bước Chân Di Sản on October 20. — Photo tinhhoalangnghe.vn.

HÀ NỘI — Fashion collections inspired by the quintessence of Vietnamese culture and heritage will be presented during a show next month.

Eight Hà Nội-based designers will showcase their latest creations in this special show entitled Bước Chân Di Sản (Footsteps of the Heritage). The event is the first of HC Fashion Show – a project that will be held four times every year in different famous tourist spots across the country.

The show will take place on October 20 at the Centre of Vietnamese Craft Village in the famous ceramic Bát Tràng village in Hà Nội suburban.

The series is the brainchild of former supermodel Hạ Vy and director Hoàng Công Cường, who is the mastermind of several big events in Việt Nam including the opening ceremony of the Southeast Asian Games (SEA Games) 31 in Hà Nội in May.

Explaining the reason why he decided to co-operate with model Hạ Vy to organise the show, director Cường said: “Two of us share a common wish – it’s to spread the quintessence and values of Vietnamese culture to the world through fashion. After the SEA Games, I think I’ve gained more confidence to conduct this project.”

According to model Hạ Vy, she and the director have been working with each other for more than 10 years so they both know each other very well.

“Unlike all other previous shows that we have worked together, this show will be completely different as we are initiators, producers and directors. When we decided to collaborate, the commercial benefit isn’t our purpose. We just want our shows can be something that we can do for our Việt Nam,” said the former model, who currently runs a model agency in Hà Nội.

Initiators, producers and organisers of the Bước Chân Di Sản (Footsteps of the Heritage) fashion show, former supermodel Hạ Vy (centre) and director Hoàng Công Cường (right). — Photo courtesy of the organiser

Discussing the financing of the shows, the former model said both she and director Cường have accepted they will have to spend their own saving money.

“It’s will be great and highly appreciated if anyone understands the project’s meaning and purpose and wants to share the burden with us," Vy said.

"Otherwise, we are ready to spend our own money on this enthusiastic project."

In their first shown next month in Bát Tràng, 60 models who were selected from casting on September 20 will present collections by Hà Nội-based designers.

Founder and Creative Director of La Pham brand, designer Phạm Ngọc Anh, will showcase her collections that were presented recently in Switzerland and Greece. La Pham is known for her distinctive brocade creations that combine both modern and traditional features, especially the ones inspired by Việt Nam’s ethnic culture.

Designer Hà Duy and a model presenting a creation from his collection Sứ. — Photo courtesy of organiser

Despite designer Hà Duy having a busy schedule working on his own annual show at the beginning of November, he said he couldn’t resist joining this project as he understands the importance of spreading the quintessence of Vietnamese culture through fashion.

Duy will unveil his collection Sứ which he has been designing specially for the show.

He said: “I have named the collection Sứ because in Vietnamese, this word refers to different meanings such as porcelain or mission [sứ mệnh]. All the creations are white, presenting the signature colour of porcelain, and were made from the eco-friendly bamboo fabric.”

Áo dài (traditional dress) designer Hương Queen will introduce a collection of glamorous long-train dresses. The dresses feature sequin-embellished and rich-embroidered patterns that were inspired by the ones painted on Bát Tràng ceramic products.

A model presents an áo dài creation by designer Hương Queen. — Photo courtesy of organiser

Other designers participating in the show are Helene Hoài, Vũ Việt Hà, Kenny Thái, Seven Uomo, and Dez.

After the show in Bát Tràng, the organisers will host other shows in Tam Chúc Pagoda Complex in Hà Nam Province, the Mâm Xôi Hill in Mù Cang Chải terrace rice fields in northern mountainous Yên Bái Province, and the Hải Lý sea-swept collapsed church in Nam Định Province.

Hạ Vy said: “In the next shows, we will invite designers from other regions of the country to participate. Depending on a specific location, we will also seek the support of local artisans, who will take part in the show as models." — VNS

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