HÀ NỘI — Samsung Electronics Company Ltd, has been named the number one brand in Campaign Asia-Pacific and NielsenIQ’s ‘Asia’s Top 1,000 Brands 2021’ study. This is the 10th consecutive year in which Samsung has been voted by consumers in the region as their top brand in the annual research conducted across 14 markets in Asia-Pacific.
Asia’s Top 1,000 Brands is a consumer opinion survey that quantitatively measures brand preference in 15 product/service categories. Brands that emerge on the list are those who have succeeded in earning positive mindshare as being most trusted and well-loved by consumers.
Notably, Samsung ranked high in 15 product categories in Asia’s Top 1,000 Brands this year, up from 12 last year, and is the top brand in TV, cleaning appliances and smart home technology.
Asia’s Top 1,000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider NielsenIQ. The survey was conducted between April 12 and 30, 2021.
The study explores consumer attitudes in 14 markets including Australia, China, Hong Kong (China), India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan (China), Thailand and Việt Nam.
Research relies on a total of 400 respondents in each market. In Japan, India and China, participants number 800, 1,200 and 1,600, respectively, and these market differences have been applied to the overall weighting of Asia’s Top 1,000 Brands. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompasses 15 major categories including alcohol; apparel and accessories; automotive; beverages; consumer electronics; delivery; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports & entertainment; and transport, travel and leisure. Within these major categories there are 80 sub-categories. — VNS