Wednesday, May 12 2021

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Rạng Đông enjoys more revenue from digital transformation strategy

Update: April, 22/2021 - 08:39

 

Rạng Đông Light Source and Vacuum Flask JSC in Hạ Đình, Thanh Xuân, Hà Nội. — Photo cafef.vn

HÀ NỘI — A digital transformation strategy helped Rạng Đông Light Source and Vacuum Flask JSC increase its revenue and profit in 2020 and in the first quarter, according to the firm's leaders.

According to director Nguyễn Đoàn Thăng, in the first quarter of 2021, it recorded revenue of VNĐ1.53 trillion (US$65.9 million), up by 38.4 per cent while export turnover increased by 70 per cent and budget contribution increased 78.1 per cent while the firm’s profit increased by 45.7 per cent over the same period to reach VNĐ139 billion.

In 2020, Thăng said revenue rose 15.6 per cent from 2019, reaching VNĐ4.92 trillion.

“Digital transformation is vital for businesses because if done successfully, it will help bring Rạng Đông brand to the world," Thăng said.

He added thanks to the restructuring of appropriate product and market strategies since early 2020, the firm’s LED 4.0 ecosystems won awards in the prestige Smart City Awards and Sao Khuê Award.

The firm was also assigned by Bến Tre Province to implement the 'Smart street lighting system' for the entire of Bến Tre City, then more than 25 other cities requested Rạng Đông to survey and participate in their smart city projects.

The director said amid the pandemic and increasing innovation, employees have to double their aspirations and efforts to develop the firm.

On Tuesday, the firm's shares ended at VNĐ238,000 each on the HCM Stock Exchange. — VNS

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