HÀ NỘI — The Việt Nam Trade Promotion Agency under the Ministry of Industry and Trade will work with Amazon to help Vietnamese small and medium-sized enterprises (SMEs) join the firm’s e-commerce system.

Việt Nam Trade Promotion Agency and Amazon Global Selling organised an event to announce the co-operation with the company in Hà Nội on Monday.

Besides supporting Vietnamese enterprises with export promotion via international exhibitions or inviting delegations to join trade connection, trade promotion through Amazon’s e-commerce channel is considered an effective sales channel, said Vũ Bá Phú, director of the Việt Nam Trade Promotion Agency.

Phú said the agency and Amazon Global Selling would co-operate to support Vietnamese enterprises, especially SMEs, to access world markets through Amazon.

There will be training programmes for Vietnamese SMEs on e-commerce to promote trade, export goods and learn global sales skills on Amazon.

"We will provide the most effective information that customers care about in Amazon’s environment, as well as supporting businesses in redesigning product package and labels to suit different market areas,” said Phú.

Phú said that to participate in this online sales channel, businesses must have knowledge and aspirations to participate in the world market and understand foreign languages and international business practices.

The product must also meet quality requirements for the international market, he said.

Bernard Tay, Amazon’s regional director for Southeast Asia, said exporting through e-commerce was a global and cross-border opportunity.

Through Amazon, Vietnamese businesses would have the opportunity to develop online business.

At the ceremony, Deputy Minister of Industry and Trade Đỗ Thắng Hải appreciated the initiative of the Trade Promotion Agency in the process of negotiating and co-operating with Amazon Global Selling Group to support businesses in promoting exports, developing brand through e-commerce platform, bringing innovation in trade promotion.

He affirmed the Ministry of Industry and Trade and State management agencies would always accompany domestic and foreign investors to create favourable conditions for investors in Vietnamese industries.

"We also want to listen to information sharing, views, opinions and concerns of domestic and foreign experts, scientists, investors to help us complete the programmes and policies in investment incentives for projects in the industrial and commercial sector," said Hải. — VNS