On November 14, 2020, Sun Group officially signed a cooperation agreement with world leading Rosewood Hotel Group to manage and operate the group’s 5-star New World Phu Quoc Resort at Kem Beach in the south of Phu Quoc Island.

Accordingly, Rosewood will initially take over and exploit 375 villas in New World Phu Quoc Resort (formerly known as Sun Premier Village Kem Beach Resort). The resort is expected to officially welcome guests from the first quarter of 2021.

New World Phu Quoc Resort is a resort and entertainment complex located right next to Kem Beach which is listed among the Top 50 most beautiful beaches in the world. With a traditional and modern design concept, New World Phu Quoc Resort looks like a "Beach Village Resort" of the twenty-first century. The pure villas with leaf-shaped roofs are designed with three compartments like Vietnamese traditional houses, creating an open space for receiving air and natural light. Familiar materials such as wood, bamboo, rattan, etc., are subtly used to make elegant furniture with a bold identity.

Panoramic view of New World Phu Quoc Resort

Covering a total area of 59.6 hectares, New World Phu Quoc Resort has a construction density of only 17-21%, reaching the golden ratio in international resort architectural landscape planning. Particularly, 100% villas of New World Phu Quoc Resort have a private swimming pool with beach views. From New World Phu Quoc Resort, visitors easily get to the 8,500-square-metre-wide beach with frequent large-scale events and vibrant shopping streets at Boutique Shophouse Melodia connected to the entertainment complex on the southwestern bank of the island by boulevards.

The unique design and prime location of New World Phu Quoc Resort will offer a private and relaxing space for those who want to enjoy the beautiful nature of the South of Phu Quoc while making the resort an attractive entertainment destination, filling holidays with impressive experiences. 

Inside New World Phu Quoc Resort

With a history of more than 40 years and owning more than 40 hotels in 19 countries, Rosewood Hotel Group is listed among the top 5 most luxurious hotel brands in the world voted by The Luxury Travel Expert. Hotels in the Rosewood Hotel Group system always affirm their class with a unique and luxurious design. Furthermore, they localise their services to bring distinctive, pure and deeply personalised travel experiences to each customer. Rosewood Hotel Group is famous for three brands: the ultra-luxury Rosewood Hotels & Resorts in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World Hotels & Resorts in China and Southeast Asia; and KHOS - a dynamic global business lifestyle hotel brand. In particular, after 23 years of establishment, New World Hotels & Resorts currently owns nine large-scale hotels and resorts in central areas of Asia including Hong Kong, Beijing, etc. New World Phu Quoc Resort will be the third resort to mark the presence of the Group’s luxury brand in Viet Nam, followed by New World Sai Gon and New World Hoiana.

Sun Group is currently one of the leading private economic groups in Viet Nam with 13 years of development, owning three member brands: Sun World, Sun Hospitality and Sun Property. For many consecutive years, the group has improved the reputation of Viet Nam's tourism in the international arena with timeless works and a "collection" of prestigious awards. Most recently, on November 3, 2020, Sun Group was the pride of Vietnamese tourism by winning 25 awards at the World Travel Awards (WTA)-Asia for resort tourism, entertainment and infrastructure projects invested by the group.

In particular, Sun Hospitality Group by Sun Group is a valuable brand in the hospitality industry of Viet Nam, owning a series of world-class projects such as InterContinental Danang Sun Peninsula Resort, Hotel De La Coupole Sapa – Mgallery. 

Particularly, in the South of Phu Quoc, the group's works such as JW Marriott Phu Quoc Emerald Bay and Premier Village Phu Quoc Resort, etc., developed in cooperation with the famous brands Marriott International and Accor Hotels has been making a great impression, turning this area into a destination for domestic and foreign billionaires and celebrities.

Representatives at the signing ceremony.

New World Phu Quoc Resort is the first project that Sun Group with Rosewood Hotel Group in management and operation. This relationship is expected to increase the position of the South of Phu Quoc Island in the future, when more and more prestigious international brands enter the local market, improving the reputation of Southern Phu Quoc Island’s tourism sector.

Mr. Dang Minh Truong, Chairman of Sun Group, said at the signing ceremony that: “When choosing to cooperate with Rosewood Hotel Group for the New World Phu Quoc Resort project, we believe and expect that, with a wealth of experience and a dynamic, creative, and sophisticated business style, Rosewood Hotel Group will help Sun Group make New World Phu Quoc Resort the most attractive resort on Phu Quoc Island. This cooperation is also a solid premise, contributing to making Emerald Bay (Dao Ngoc) a leading resort destination in the region with classy experiences from leading hotel management brands in the world while creating a foundation for price increases in the real estate sector here."

 Villas in New World Phu Quoc Resort

Appreciating the prime location of Kem Beach area as well as the great opportunities created by the cooperation between the two brands, Ms. Sonia Cheng, Chief Executive of Rosewood Hotel Group, said: “New World Phu Quoc Resort owns a unique and rare location in the world, with a very unique design. Therefore, we deeply appreciate the trust of Sun Group as well as the opportunity of cooperation between the two groups. Rosewood wants to work with Sun Group to spread our business style by proving dedicated services, starting with a resort located between the wonderful nature and the warmth of the local people."

 Interior of New World Phu Quoc Resort

Also at this signing ceremony, Sun World Group – a leading entertainment brand in Viet Nam under Sun Group ecosystem – signed a strategic cooperation agreement with New World Hotels & Resorts in many fields, including the implementation of preferential policies, and entertainment and relaxation programs, etc. This cooperation is expected to help the two groups promote the effectiveness of brand promotion as well as further develop domestic and international customer markets.

Along with the upgrading of resort standards in the South of Phu Quoc Island, Sun Group is continuing to make huge investment in more new entertainment experiences to bring a different appearance to the South of Emerald Bay such as Vortex-based shows using leading modern Vortex projection technology, in addition to shopping complexes, busy night markets and exciting festivals all year round. The presence of JW Marriott, AccorHotels, followed by great brands such as Rosewood at Kem Beach, will contribute to promoting the tourism development of Southern Phu Quoc Island, making it a leading regional destination with the convergence of world-class brands in the near future.