Firms urged to fully exploit national brand’s benefits Local businesses should take advantages of the national brand to raise the image of Vietnamese products, attendants heard at a conference held in Hà Nội on Thursday.

Vietnamese firms learning importance of branding: conference The Vietnam Value Programme has brought home to businesses the importance of brands, which hold the key to increasing the value of products and enterprises, Deputy Minister of Industry and Trade told the opening ceremony of the Vietnam National Brand Week in HCM City on April 19.

Agribank up 17 places in Brand Finance Banking 500

The Vietnam Bank for Agriculture and Rural Development (Agribank) jumped 17 spots to rank 173rd in the recently announced Brand Finance Banking 500 list for 2021, which featured the most valuable and strongest banking brands in the world.

Vietnamese brands expected to be a highlight amid COVID-19 Vietnamese brands are expected to shine in the global supply chain, said Minister of Industry and Trade (MoIT) Trần Tuấn Anh in a letter of congratulations to the country’s community on Việt Nam Brand Day.

PETRONAS President & Group Ceo Tan Sri Wan Zulkiflee Among Top Global Brand Guardians For 2020 PETRONAS President & Group Ceo Tan Sri Wan Zulkiflee Among Top Global Brand Guardians For 2020

Telecom group Viettel one of the 50 fastest-growing brands Military telecom group Viettel is the only Vietnamese business to make it into the list of the world’s top 50 fastest-growing brands in 2014-19.

Viettel honoured in the world’s top 500 most valuable brands

Viettel, whose brand value grew by 35.8 per cent over last year to over US$4.3 billion was honoured as one of the top 500 most valuable brands in the world 2019.

Vietnamese firms urged to focus more on intangible assets

Vietnamese firms were urged to increase their focus on intangible assets to strengthen brand value at a conference jointly held by Brand Finance and its local representative Mibrand Vietnam in Hà Nội on Thursday.

Brand valuation still a novel concept for VN firms

No Vietnamese name figures in the list of top 500 world brands, showing that enterprises here are yet to fully realise the importance and value of branding in a globalising market.

Agro-forestry SOEs to be audited in 2019: Deputy PM

A thorough audit of all State-owned agricultural businesses will be carried out in 2019 following next year’s concentrated restructuring efforts, so as to identify underperforming firms and other issues facing the sector.