Poster for the The Hug Project, with the theme "A warm hug to soothe all wounds".

HÀ NỘI — The Hug Project, with the purpose of combating violence and promoting child protection, officially returns with new meaningful activities in 2023.

In its second year, the project aims to work with the community to make practical changes by providing useful information and connection activities to jointly identify, understand and take action for the safety and happiness of future generations.

The project is implemented by ChildFund Korea with the sponsorship of Hanwha Life Insurance.

Coming back in Việt Nam’s ‘Family Month’, the Hug Project continues to convey the message of love for children, "A warm hug to soothe all wounds".

This year, the project focuses on helping adults recognise children’s thoughts, emotions as well as internal issues in the relationship between parents and children, while providing opportunities to heal the ‘cracks’ in the connection between family members.

From there, the project hopes to encourage adults to understand and be willing to change themselves, to give full hugs and nurture the seeds of happiness.

Some prominent activities of the project in its second year include: practical counselling programme (online discussions analysing real-life conflict situations between parents and children, with the advice of experts), "Warm Hug" festival with family bonding activities, and a series of child protection programmes including guidance sessions for students and families at some primary schools in Huế and HCM City, in collaboration with the Việt Nam Association for the Protection of Children's Rights.

In addition, the official Facebook fanpage of the Hug Project Cái ôm ấm áp will continue to provide readers with useful information on issues facing children, child rearing and children's rights, as well as how to identify and report violent behaviours.

Sharing about this year's The Hug Project, a representative of Hanwha Life Insurance said: "Hanwha Life Insurance's activities always aim to improve the quality of life, invest in creating long-term value for the community, of which child protection is one of the spearheads to realise that goal. For us, caring for and investing in children is investing in the sustainable development of society.”

“The Hug Project implemented in 2022 has achieved initial positive results in disseminating and raising awareness among people. In 2023, we aim for a larger goal of creating changes in awareness and action to protect children, helping them stay away from the risk of violence. We hope that the Hug Project will spread its message even further, nurturing the love of the community for children." — VNS