Amazon Prime Day 2020 Marked the Two Biggest Days Ever for Small & Medium Businesses Selling on

October 15, 2020 - 08:03
Amazon Prime Day 2020 Marked the Two Biggest Days Ever for Small & Medium Businesses Selling on

  • welcomed more than 12,000 small and medium-sizedbusinesses, all of whom participated in Prime Day in Singapore for the firsttime ever
  • Top categories that members shopped and saved on PrimeDay included PC, Electronics, Toys, with best-selling products including Google Pixel, KindlePaperwhite, Sonos Beam Sound Bar, Dyson Hairdryer and Instant Pot 

SINGAPORE - Media OutReach - 15 October2020 -  (NASDAQ:AMZN) - Amazon just wrapped the two-day Prime Day eventin Singapore which delivered big sales for small businesses and big savings forPrime members. Amazon designed this year's Prime Day to support smallbusinesses in Singapore to help small businesses achieve growth over theshopping event and upcoming holiday season. This Prime Daymarked the two biggest days ever for small and medium businesses selling on Amazon.sgin Singapore. Amazon welcomed more than 12,000 small and medium-sizedbusinesses who participated in Prime Day in Singapore for the first time ever.

"We'rethrilled that Prime Day was a record-breaking event that has helped small and medium businesses growtheir sales," said Henry Low, Country Manager, Amazon Singapore. "We're alsoheartened to see more new Prime members joining us over these 48 hours thanever before, since Prime launched in Singapore. I'm incredibly thankful to ouremployees and partners in Singapore who helped make Prime Day possible,especially the dedicated front-line teams in our fulfillment centers anddelivery operations, and together, we look forward to nurturing our localbusinesses, and bringing greater shopping convenience and entertainment to ourcustomers."

Membersshopped and found great deals across nearly the entire catalog of productsacross small businesses and top brands, with PC, Electronics, and Toys, as the best-sellingcategories--in addition to items like GooglePixel, Kindle Paperwhite, Sonos Beam Sound Bar, Dyson Hairdryer and Instant Pot.Other popular items observed during Prime Day included Songhe Thai Fragrant Rice, Cocolife Coconut Water, Wolf Blass CabernetMerlot Red Wine and CeraVeAnti Aging Retinol Serum. e-Gift Cards, which were newly launched inSingapore this October as an easy, simple, and convenient gifting option, was alsoamong the top selling products this Prime Day.

Highlightsfrom Amazon's Prime Day 2020 in Singapore

Supporting Small Businesses

Amazon had thousands of deals fromover 12,000 small and medium-sized businesses in Singapore over the two-dayevent. Highlights include:

  • Top selling categories for small and medium businesses include:

  1. Electronics
  2. PC
  3. Home
  4. Toys
  5. Health and Personal Care 

  • Top selling products from local small and medium businesses include:

  1. Star Wars Droid Inventor Kit (Tinkertanker)
  2. Snailax Massage Mat (COMFIER)
  3. 5" HD Display Baby Monitor with Camera and Audio (Trekvue)
  4. Mountain Stand Laptop Stand (O2Innovations)  
  5. Nature's Superfoods Organic RedQuinoa Seeds (Nature's Superfoods)


"We signed up for earlier this year to introduce oureducational technology toys and tools to a broader base of discerningcustomers. As a new seller, we were floored by the amazing response on ourfirst Prime Day -- we sold more units in two days than we normally would in twomonths. With the Fulfilment By Amazon service, we were able to focus ourattention on our tech education business and leave the sale day matters such asdeal pricing, timings, and packing and sending things on time to Amazon'sfriendly, efficient, and responsive team," Yinjie, Co-founder, Tinkertanker PteLtd

"PrimeDay is not your typical online sale. Our sales skyrocketed on those two daysand exceeded our expectations. We are extremely happy to have partnered withAmazon SG," Philip Cheong Hin, Founder, O2 Innovations Pte Ltd

Prime Day Savings and Best Sellers in Singapore

With early promotions and ways tosave as well as thousands of deals, Prime members had an opportunity save big inthe lead up to Prime Day and during Prime Day. Members shopped across thecatalog of products including toys, electronics, beauty, kitchen, home, babyproducts and more. They also got to enjoy an expanded selection this Prime Daywith the addition of 10 new categories spanning jewelry, musical instruments,furniture, DVD and more. Some of the top trending products and best-sellingdeals picked up on Prime Day include:


  • Top 5 categories that Prime members shopped and saved on:

  1. PC
  2. Electronics
  3. Toys
  4. Health and Personal Care
  5. Home and Kitchen

  • Top selling products on Prime Day include:

  1. Google Pixel
  2. Kindle Paperwhite
  3. Sonos Soundbar
  4. Dyson Hairdryer
  5. Instant Pot

Other popular items observedduring Prime Day included Songhe Thai Fragrant Rice,Cocolife Coconut Water, Wolf Blass Cabernet Merlot Red Wine and CeraVe Anti Aging Retinol Serum.

Every DayMade Better with Amazon Prime

AmazonPrime was designed to make your life better every single day. Over 150 millionpaid members around the world enjoy the many benefits of Prime, including thebest of shopping and entertainment. In Singapore, Prime membership includesunlimited access to award-winning movies and TV episodes with Prime Video,unlimited access to video game benefits with Prime Gaming, Prime Day, and more.Prime was built on the foundation of unlimited fast, free shipping. Primemembers enjoy access to tens of thousands of items available for free two-hourdelivery on Prime Now on orders over S$60, as well as free one-day delivery ondomestic Prime eligible selection on Members also enjoy access to millions ofproducts on Amazon International Store with free international delivery oneligible orders over S$60. Prime is S$2.99 per month. Start a 30-day free trialof Prime at

About Amazon

Amazon is guided by fourprinciples: customer obsession rather than competitor focus, passion forinvention, commitment to operational excellence, and long-term thinking.Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon,AWS, and Kindle are some of the products and services pioneered by Amazon. Formore information, visit