AXA Insurance Launches #BetterMe by AXA, a Customisable and Holistic Employee Benefits Programme for a Healthier and More Productive Workforce

October 15, 2020 - 05:07
AXA Insurance Launches #BetterMe by AXA, a Customisable and Holistic Employee Benefits Programme for a Healthier and More Productive Workforce

SINGAPORE - Media OutReach - 15 October2020 - AXA Insurance has launched #BetterMeby AXA, an employee benefits offering designed to empower employers to meet thediverse needs of their multi-generational workforce, and to cultivate moreengaged and productive employees who will drive their organisation forward.

#BetterMe by AXA allows companies to provideemployees insurance coverage that can be customised according to theirindividual needs, as well as comprehensive benefits including a suite of healthand wellness services beyond traditional insurance protection.

Julien Callard, Managing Director,Retail & Health, AXA Insurance said the COVID-19 pandemichas dramatically changed workplaces, regardless of size or industry, and putemployee benefits in a new spotlight as this is a time when employees are mostlooking for support.

"More employers todayare recognising the value of putting their people first, which can contribute to positive outcomes such asbetter overall health and well-being of their employees, employee loyalty,increased engagement and enhanced productivity. #BetterMe by AXA is ourcommitment to support employers in meeting the evolving needs of their employeesand nurturing a stronger and more resilient workforce."

Understanding employees' expectations of benefits


There has never been a better time fororganisations to invest in their most valuable asset, their employees, and thiscan start with an understanding of what their employees want from theiremployee benefits package.


A study by AXA found that limited coverage wasthe biggest area of dissatisfaction for employees when it comes to theircompany's health insurance plans. 36% of the respondents were unhappy about thelevel of coverage in the benefits they receive. Additionally, the study alsorevealed that employees of different age groups prioritise different benefitsdepending on the stage of their life journey.


"We understand that a diverse workforce hasvarying expectations and needs, and companies today require more than aone-size-fits-all solution. #BetterMe by AXA goes beyond offering employers theability to choose coverage that caters to employees, to even letting employeeshave an added layer of customisation where they can choose to enhance theirlevel of coverage for themselves and even their dependents or add on newbenefits for greater protection. More than that, it also addresses employeewell-being holistically with the wellness services and solutions available,"added Callard.


Here's an overview of what companies and their employees will get with#BetterMe by AXA:

  • A customisable and holistic employee benefitsprogramme:

    Companies and employees can customisethe coverage and benefits of their corporate plan based on factors such astheir needs and budget, in a few simple steps:
    1. Company's HR selects abase plan with options for hospitalisation and term life insurance, followed byoptional add-on coverage and supplementary services.
    2. Employees will then havethe option of enhancing their company-provided insurance plan by increasing thelevel of coverage or adding on new coverage, such as critical illnessinsurance, personal accident insurance, general practitioner coverage,specialist coverage, and dental coverage. Employees will soon have the optionto purchase extended coverage for their dependents too.

    They can also choose to add on supplementaryservices that are available in partnership with best-in-class partners:telehealth provider Doctor Anywhere for convenient access to quality care via videoconsultations and a dedicated Chronic Disease Management Programme for suitablecandidates, global fitness and wellness aggregator ClassPass for an unmatchedvariety of fitness and wellness experiences, and digital therapeutics firmNaluri for health coaching and mental wellness support.

  • Dedicated support for onboarding and staffengagement:

    Companies can receive dedicated support from AXA Ambassadors who will assist HR managers inonboarding their employees for all services in the #BetterMe by AXA programme.According to the AXA study, 37% of employees were unsure of the health insurance coverage andbenefits provided by their employer, and AXA hopes to address this gap with the support it isoffering to companies who come onboard the programme.
    AXA will also partnercompanies to engage their employees through on-site events in a variety offormats and topics, ranging from financial wellness and health talks to coachingprogrammes for professional development and networking events.

  • Convenient access toinformation and services through digital tools:

    Companies can expect reducedadministrative work and increased efficiency as they will be able toconveniently access and manage their employees' insurance policies and a rangeof services via a one-stop HR portal. The digital platform will also allow forgreater visibility and easier tracking of insurance claims and payments in asecond rollout before the end of the year.
    Employees too can enjoygreater convenience with policy information available at their fingertips viathe MyAXA app and portal, including personal policies they may have with AXA.They can also look forward to beingable to enjoy greater integration of wellness services into the app in futureupdates of MyAXA .

AXA will continue toexpand the range of services offered under the #BetterMe by AXA programme.

As part of the launch, AXA has also unveiled ashort promotional film, titled "The Employee Roundtable", which is set in anoffice boardroom and follows a diverse group of employees as they each share suggestionson the types of employee benefits they would value most individually.

For more information on#BetterMe by AXA, please visit


To view the short film, please visit


AXA Insurance is part of the AXA group, aworldwide leader in insurance and asset management with  160,000 employees serving 108 million clientsin 57 countries. Present in Singapore since 1969, AXA Insurance has beenserving the general and life insurance needs of individuals and companies inSingapore through a wide range of innovative products. As one of the top globalinsurers in Singapore, AXA Insurance protects more than a third of a millioncustomers in Singapore. As a company whose business is about protecting people,AXA Insurance is committed to building a stronger and safer society byempowering customers to live better lives.

For more information,please visit