Leading Japan with 60% market share, Amaten to become the next Amazon in the gift card industry, estimated to reach $2.7 Trillion in value by 2027

TOKYO, JAPAN - MediaOutReach - 11 August2020 - Japan's largest digital gift card marketplace"Amaten" has announced plans to globalize its brand across the world, afterrecord sale that reached $100 million USD. The company has reinvented thedigital gift card solutions to create "win-win" situation for both consumersand shops, shooting to a resounding growth in recent years. Today, Amaten hasset up its first overseas operations in Dubai, UAE.

Since 2019, the gift card market generated profits worth$617 billion, this number is projected to reach a revised size of $2.7 Trillionby 2027 as demand for going cashless is accelerating during the Covid-19 era.It is a market that is rarely talked about yet, its current technology iscompletely obsolete into today's digital world.

Retailers increasingly refer to adoption of digital giftcards, yet they struggle with technical errors that make their cards easilycompromised to be used multiple times, causing financial losses, in addition tomore common issues, where gift cards have limited purchasing options and tightexpiry dates.

This is where Amaten comes to the rescue, the massivesuccess the fintech company has brought in Japan comes from the revolutionarymakeovers that it created in digital gift card industry.

At first glance, Amaten is engineering their digital giftcards with blockchain integration. It is taking the gift card and putting on asmart contract making it truly digital thus, illuminating all the structuralshort coming of the current technology. This provides a great advantage formerchants and consumers from security standpoint, as they'll be able to tracegift cards ensuring that it's not compromised, as Blockchain will ensurehighest level of data encryption.

This advanced integration makes Amaten the most secure giftcard issuer on the internet, thus tackling the "Gift Card Error" issue that iscommonly seen among other suppliers. A long-awaited paradigmshift in this fintech industry.

Apart from accepting gift card purchases using cash, Amatenwas among the first marketplaces worldwide to accept Bitcoin. Conversely, userscan redeem unwanted gift cards to cash, hence tackling the issue of unusedcards that counts $1 Billion in losses globally every year.

The Amaten platform currently list the top 25 globalmerchants gift cards, the likes of Amazon, Apple, Rakuten and Google within theJapanese market.

Soon, Amaten will allow any merchant to issue gift cards, thusencouraging buyers to purchase them for potential shopping in the foreseeablefuture, thus keeping businesses under financial support during slow economicactivity.

The inspiration for Amaten's innovation comes from one ofJapan's IT industry leaders, Mr. Tom Kanazawa, who played a major role tobacking and funding IT ventures in Japan since 1998, he is currently theChairman of Amaten.

Commenting on the opportunities that Amaten has forinvestors, Mr. Tom Kanazawa said "Amaten has the potential of becoming amonopolistic enterprise and change the gift card for good, because we aresolving the last mile problem between cash and the legacy gift card,  Until recently, it was deemed impossible forthe industry to reinvent itself, but as for Amaten, using our blockchainsolution built on Aelf, we tackled those structural issues and will ensure aseamless experience for our users and merchants, finally building a truefintech digital product and expanding the industry and its market 'size evenfurther. This is a true use case for blockchain technology that can be appliedright away!"

Mr. Kanazawa added, "We also have seen quite some interestfor white label solutions that can be provided to hotel chains for example orenterprise incentive programs to create a truly digital and seamless ecosystem.

We invite everyone interested in AMA to join ourtelegram channel, or to visit our website amaten.io, me and the teamwill be happy to cater to your questions and we'll be here to help!".