Sa Sa x Boutir Makes New Inroads into New Retail

August 10, 2020 - 03:08
Sa Sa x Boutir Makes New Inroads into New Retail

  • Building integrated channels and helping business owners
  • Develop new systems to boost sales

HONG KONG, CHINA - Media OutReach - 10 August 2020 - SaSa International Holdings Limited (Sa Sa or the "Group"; stock code: 0178)announced on 3 August its official adoption of Boutir's solution and thesetup of "personal online stores" for its beauty consultants. This will allowSa Sa to combine the strengths of in-store and online shopping to create a moreflexible and personalised experience for customers in Hong Kong SAR whileproviding an additional sales channel for Sa Sa's frontline staff to make extracommissions.


With the Boutir solution, customers can first visit Sa Sa's physicalstores or access product information via Facebook Live, then complete theirpurchases in Sa Sa's beauty consultants' "personal online stores". At the sametime, Sa Sa's beauty consultants will be able to easily engage customers viathe Boutir mobile app by recommending products and offers to them, checkingorders and arranging delivery. Leverage on the partnership combines threeadvantages, namely social media, Sa Sa's expansive customer base and the multi-brandbeauty advice of its professional beauty consultants, this solution directstraffic going through online stores to physical stores and brings customers atphysical stores online without spatial-temporal constraints. This partnership alsohelps Sa Sa establish an omni-channel sales system to boost sales.


Since the outbreak of COVID-19, SaSa has developed its e-commerce business rapidly, particularly social commerce,which can leverage on the professional expertise of Sa Sa's beauty consultants.With a personal service component, social commerce has the potential tooutperform traditional online sales in terms of house brand mix, gross marginand basket size. Since October 2019, Sa Sa has piloted a WeChat mini-programmeto target Mainland China customers who have visited Sa Sa retail stores in HongKong or Macau SARs. In light of encouraging results from the pilot run, theGroup has expanded its social commerce efforts by partnering with Boutir toengage with customers in Hong Kong SAR and conduct online sales through socialmedia. Sa Sa also actively launches live broadcasting at multiple social media platformsin Hong Kong SAR and Mainland China to further attract online customers.


Boutir is anchored on four corevalues: Simple, Mobile, Social and Data. As a leader in new retail solutions,Boutir provides a simple and cost-effective one-stop e-commerce platform forretailers to build online stores; manage merchandise, orders and loyaltyprograms; and analyze data in the traditional e-commerce marketplace withadvanced technology, creativity and an improved user experience. Boutir haspartnered with a variety of retailers on its solution including MaBelle, MADIA,OTO, and S.T. Dupont since 2017. Such efforts have extended the scope of retailmerchandise from jewelry, massage products and luxury goods to include beauty,cosmetics and wellness, paved the way for the retailers to sell acrossdifferent scenarios, and continued to set the trends on new retail.


DrSimon Kwok, SBS, JP, Chairman and CEO of Sa Sa, said, "Sa Sa is committed tosocial commerce and is constantly developing new online sales channels. Thepartnership with Boutir allows Sa Sa to transcend the spatial-temporalboundaries, use social media to engage and sell more with customers in HongKong SAR and leverage potential synergies between its online presence with the existingbrick-and-mortar stores to provide a seamless online-to-offline (O2O) shoppingexperience that is more flexible, accessible and intimate. At the same time,this partnership is generating additional commission income for the frontlinestaff amid COVID-19 outbreak and pivoting Sa Sa towards a new retail model."


MrEric Ng, Founder of Boutir, said, "The launch of 'online personal stores'breaks the physical limits of brick-and-mortar stores and makes it easier forcustomers to connect with the frontline beauty consultants for morepersonalized product recommendations and offers. I am confident that thispartnership with Sa Sa will fully leverage the strengths of its professionalbeauty consultants to seamlessly extend their first-class customer service inbrick-and-mortar stores into the online platform, while improving customerloyalty, broadening the customer base and increasing sales conversion rate.Looking ahead, we remain on the lookout for the right retailers to further solidifytheir brand position in Hong Kong and to achieve more meaningful sales growth."

About Sa Sa International Holdings Limted

Sa Sa, a leading beauty product retailing group in Asia, runs one-stopcosmetics specialty stores selling diverse quality products ranging fromskincare, fragrance, make-up, hair care to body care products, as well ashealth and beauty supplements under more than 700 brands. Sa Sa operates morethan 230 retail stores in the Hong Kong and Macau SARs, Mainland China andMalaysia, as well as providing customers with a convenient shopping experienceacross multiple online platforms.


The Group has been included in the Hang Seng Composite SmallCap Index,FTSE World Index Series and, MSCI Index Series. It has been a constituentmember of Hang Seng Corporate Sustainability Benchmark Index since 2011. Sa Sahas also been an eligible stock for Shenzhen-Hong Kong Stock Connect since2016.

About Boutir Limited

Established in 2015, Boutir Limited is a social mobile commerce solutionsprovider and multi-channel commerce platform for individuals and corporate retailersto set up online stores and run a retail business through mobile apps.Headquartered in Hong Kong, Boutir currently works with 100K+ merchants, 2Mproducts and 1.7M monthly active consumers, and has expanded into SoutheastAsia.