TOKYO, JAPAN - Media OutReach - 4 March 2019 - Rising rapidly in thisdecade to 2.2 million in 2017, Hong Kong outbound to Japan stalled in2018! Why ? Probably due to natural disasters there as Hong Kongmarket keep growing!
In fact,Hong Kong outbound package tours saw total revenue in 2018 grew 8.1%; for toursduring Spring Festival 2019, short haul tours saw 5% more travelers while priceno change, and long haul grew 10% despite cost increase of 5% to 10%! The cityrank World's Tenth largest market by total outboundspending in 2016! Though with only 7.4 millionpeople, it spent US$25.5 billion on outbound in 2017,up 5.8%!
A surveylast November (1002 Hongkongers replied) found Japan, Singapore and South Koreatop three popular Asian destinations! Also, Japan the top destination based onAirbnb Hong Kong bookings for holidays during Spring Festival this year! Mediareported recently 80% of Hokkaido's 4 top ski resorts are from Asia, two thirdof them from Hong Kong. Many prefectures of Japan exhibit in ITE HongKong with co-exhibitors, taking overall 80 to 90 booths in each of the recentyears!
ITE in2018 drew in two trade days 12460 buyers & visitors (6580 from travel agents & 2567MICE; 9000 from Hong Kong & 2600 from China); in two public days over90000 visitors (84% FIT; 58% three or more holidays a year & 40% one totwo holidays). In fact. ITE draw 2000 buyers and trade visitors from the 9 topGuangdong cities like Shenzhen and Gaungzhou of the Great Bay Area, which has acombined GDP of nearly US$1.5 trillion and 70 million people. New bridge andspeed train extension will likely bring more Guangdong visitors to ITE.
ITE's B2B and B2C programs include e-newsletterpromotions, Business Matching for quick dating between buyers andsellers, assistance in holding trade seminar or workshop,sponsorship, online and onsite advertising etc. Also, exhibitors can selldirectly on public days only but shall follow local laws.
Organizedannually by TKS Exhibition Services Ltd, ITE Hong Kong2019, the 33rdITE on leisure and the 14th ITE MICE, will be held from June 13 to 16 at Hong Kong Convention &Exhibition Centre. Details and enquiry at www.itehk.com.