SEOUL, KOREA - Media OutReach - 21 February
2019 - 2018 was a big year for KPop, and with a new global record
of 5.3 billion Tweets last year, Twitter continues to show that it's the best
place to find out what's happening with KPop and to talk about it with KPop
fans around the world!
Here are the top 20 countries (listed by region
and in alphabetical order) that Tweeted the most about KPop in 2018:
- North America: US, Canada
- Latin America: Argentina, Brazil, Chile, Mexico, Peru
France, Turkey, UK
- Asia Pacific: India, Indonesia, Japan, Malaysia, Philippines, Singapore,
South Korea, Taiwan, Thailand, Vietnam
Twitter also collaborated with 34 KPop bands and
over 200 artistes to create KPop content available exclusively on the platform,
such as with BTS (@BTS_twt), EXO (@weareoneEXO) and GOT7 (@GOT7Official). Through a variety of engagements such as live
Q&A sessions via the #TwitterBlueroom, fun emojis created for album comebacks, and
even special voting on the platform, Twitter has strengthened its position as
the top conversation platform for the global KPop community. In particular, #TwitterBlueroom broadcasts have been viewed over 10 million
times in 2018.
These pieces of content also provided
advertisers with an opportunity to reach out to the young and highly engaged
KPop fans on a global scale. As such, Twitter extended its In-Stream Video Ads
(IVA) capabilities to KPop content. In-Stream Videos Sponsorships (IVS) was
also introduced, allowing brands to insert pre-roll ads into video highlights
of KPop #TwitterBlueroom.
#2018MAMA (Mnet Asian Music Awards) - 56 million
Tweets in just three days!
Over the course of three days leading up the #2018MAMA Awards from 12 to 15 December last year, KPop
fans interacted with each other on Twitter and set a new record of 56 million
award-related Tweets, surpassing the 42 million award-related Tweets in 2017!
Embeddable Tweet: https://twitter.com/MnetMAMA/status/1072896310318063616
The Twitter's exclusive 'Worldwide Icon of
the Year' award got fans voting for their favourite bands and artists
on the platform, accumulating up to 13.3 million Tweets in just three hours!
Fans used the hashtag #MAMAVOTE, which trended worldwide, ranking #1 in 44
BTS (@BTS_twt) is the Most Tweeted account in the world
2018 was BTS' year, and it showed on Twitter.
BTS was ranked as the #1 most Tweeted about account for 2018 worldwide. A Tweet
featuring BTS member J-Hope participating in the #InMyFeelingsChallenge was the Most Liked Tweet worldwide last year
with 1.8 million Likes.
Embeddable Tweet: https://twitter.com/TwitterData/status/1070272742849687553
Embeddable Tweet: https://twitter.com/BTS_twt/status/1021325648659296256
The impact of BTS has also been recognised in
corporate advertising. In order to promote their new smartphone, LG Electronics
(@LGElectronics) launched an official Twitter channel called LGxBTS
(@LGMobileGlobal), sharing video clips of BTS at award
ceremonies such as the 2018 Billboard Music Awards, paired with In-Stream Video
Ads. The pre-roll ads featured in the clips garnered 20 million views and 8.7
million engagements, making headlines on Twitter.
Records - EXO (@weareoneEXO)'s #TwitterBlueroom watched by 1.6 million people live!
In November, KPop boy
group EXO (@weareoneEXO) garnered huge attention by generating more
than 24 million Tweets through the hashtag #EXO_Tempo, in anticipation for their comeback album,
"Don't Mess Up My Tempo".
Embeddable Tweet: https://twitter.com/weareoneEXO/status/1057905997350547463
Twitter and EXO also
collaborated for a surprise #TwitterBlueroom Live Q&A prior to their comeback. As many
as 1.6 million EXO-L tuned in, making it the highest number of real-time views
ever for a live KPop #TwitterBlueroom.
'Instant Unlock' for exclusive GOT7 (@GOT7Official) video content
Fans of KPop boy band
GOT7 (@GOT7Official) were in for a treat when they announced that
their fans were able to view a series of behind-the-scenes production videos on
Twitter related to their third studio album, Present: YOU, exclusively
available through an instant unlock feature when they Tweeted with the #Lullaby hashtag. There were 2.4 million related Tweets
over the 10 day campaign in October 2018.
Embeddable Tweet: https://twitter.com/GOT7Official/status/1056054067963645952
will be another great year for #KpopTwitter!
We are already excited
with the amazing global events lined up for #KpopTwitter in 2019, such as the annual #SoompiAwards, #KCON, #2019MAMA and even more KPop artists in the #TwitterBlueroom! Conversations about KPop will continue to
grow on Twitter.
Aside from album
comebacks, there will be discussion around concerts, world tours and fan
meetings. Fans will also take to the platform to congratulate their favourite
idols directly on special occasions such as debut anniversaries, birthday
celebrations and more.
Which KPop artist do you
want to see for #TwitterBlueroom in 2019? Tweet with #WhosNext4TwitterBlueroom with @ArtistID! (for example, @OfficialMonstaX) to decide!
Embeddable Tweet: https://twitter.com/TwitterKorea/status/1097887242423390210
Embeddable Tweet: https://twitter.com/TwitterKorea/status/1085780702962962432
Join the #KpopTwitter conversation today and every day to see and
talk about your favourite artists with other KPop fans around the world!
Twitter, Inc. (NYSE: TWTR) is what's happening
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comes to life as conversations unfold, showing you all sides of the story. From
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