Formulated with 90% naturally-derived ingredients and Dermal Precision Technology to maximise absorption and minimise irritation

SINGAPORE - Media OutReach Newswire - 27 December 2024 - Pigeon, the go-to brand for mother-and-baby essentials, expands its support for mothers with the new Natural Botanical Maternity skincare range, designed to provide mothers with safe, effective, and eco-conscious, self-care solutions during pregnancy and postpartum. This unique range combines 90% naturally derived ingredients with cutting-edge Dermal Precision Technology, ensuring maximum absorption and minimal irritation for sensitive skin.

The skincare line includes four products: Stretch Marks Serum, Stretch Marks Cream, Firming Cream, and Collagen Hydro Mist. Each one is crafted to enhance skin elasticity, firmness, and radiance, helping mothers maintain their skin's vitality during the transformative journey of pregnancy and beyond. The unique Dermal Precision Technology ensures that active ingredients are precisely absorbed into the deeper layers of the dermis, providing targeted care for lasting skin benefits.

The skincare range has been clinically proven to deliver visible results, with satisfaction rates ranging from 91% to 100%. Clinical trials show significant improvements in stretch mark appearance, skin firmness, and overall skin texture.

What sets the Natural Botanical Maternity skincare line apart is its commitment to sustainability. It features upcycled ingredients, such as organic Tangerine Extract, offering a gentle yet effective solution for mothers. Additionally, the line uses eco-friendly packaging made from FSC-certified paper and recycled plastics.

"We believe that a mother's well-being directly impacts the development and happiness of her baby. That's why we are committed to providing effective solutions that support both maternal self-care and family happiness. Our dedication to sustainability ensures that our products are not only gentle on the skin but also kind to the planet, with eco-conscious practices that prioritise the future of both mothers and the environment."

- Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit.

With its dedication to both maternal well-being and environmental responsibility, Natural Botanical Maternity skincare aims to support mothers through every stage of motherhood while promoting a healthier planet.

Tailored Solutions for Every Stage of Motherhood

For optimal skin during pregnancy & postpartum:

Prevent

• Stretch Marks Cream – Prep your skin for the massive stretch with Peptides and Amino Acids

Target

• Stretch Marks Serum – Lighten stretch marks scars with BrightenPlu5+, a skin-loving brightening combination

Restore

• Firming Cream – Tighten and smoothen skin appearance with Carnitine and Peptides

On-The-Go

• Collagen Hydro Mist – Relieve dry skin quickly with a blend of Collagen, Peptides and Panthenol

Hashtag: #Pigeon #NaturalBotanicalMaternity

The issuer is solely responsible for the content of this announcement.

About Natural Botanical Maternity

https://pigeon.com.sg/natural-botanical/maternity/

Natural Botanical Maternity is now available at :

Baby Specialty Stores:

• Baby Kingdom
• Kiddy Palace
• Mummy Market
• Mothers Work

Department Stores and Health & Beauty Stores

• BHG
• Isetan
• OG
• Takashimaya
• Watsons

Online

• Pigeon https://pigeon.com.sg/shop-products/
• Agape Babies https://agapebabies.com/collections/pigeon
• Amazon https://www.amazon.sg/
• Lazada https://www.lazada.sg/
• Shopee https://shopee.sg/

About Pigeon

PIGEON is a market leader in mother and baby care products. With extensive research to offer the highest levels of comfort, safety and quality, PIGEON is the preferred choice for high quality, durable and user-friendly merchandise for mothers, babies and toddlers. As an ISO 9001-2008 certified company, PIGEON has developed easy-to-use and affordable products for over half a century, for each step of motherhood and promotes the healthy development of the baby and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger R&D unit. Based on three important processes, we create products that suit the exact needs of mothers, babies and toddlers:

• Extensive study on the needs of new mothers and babies
• Market research to identify the gaps between demand and supply
• Our knowledgeable and motivated team of researchers