More work needed to popularise Vietnamese goods

December 11, 2019 - 08:44
A recent survey on 10 years of the 'Vietnamese people prioritise using Vietnamese goods campaign' revealed 88 per cent of Vietnamese had interest in the campaign.
People choose Vietnamese goods at Sài Gòn Co-op Mart in HCM City. -- VNA/VNS Photo Thanh Vũ

HÀ NỘI — While Vietnamese goods have become more popular in the domestic market, there's still a long way to go before local products rule the roost.

A recent survey on 10 years of the 'Vietnamese people prioritise using Vietnamese goods campaign' revealed 88 per cent of Vietnamese had interested in the campaign.

Sixty-seven per cent said they would buy Vietnamese goods, 52 per cent said they recommended relatives buy Vietnamese goods and 36 per cent said they had shifted from buying foreign goods to domestic goods.

However, Nguyễn Văn Thân, chairman of the Việt Nam Association of Small and Medium Enterprises (Vinasme), said that there were still many problems with the campaign.

Supermarkets, trade centres and convenience stores had improved fast but they were mostly in cities and towns, he said.

Additionally, small and micro businesses struggled to get capital, land and construction licences.

Another difficulty was growing competition from foreign distributors in Việt Nam, cutting into the market share of domestic products.

Nguyễn Hữu Đường, chairman of the management council of Hòa Bình Co Ltd, said that if there were no convenient places to sell products, it would be difficult for domestic enterprises to develop.

Up to 90 per cent of standard trading centres were held by foreign groups, he explained.

For Vietnamese enterprises to survive and thrive, places to introduce and sell products were vital, Đường emphasised.

Each province and district needed at least one trade centre to sell essential commodities produced by Vietnamese enterprises, he said.

Đường also asked for preferential policies on space hiring fees to help local enterprises and farmers.

Trần Anh Tuấn, deputy head of the Việt Nam Fatherland Front's movement board, said it was necessary to complete a legal framework to develop modern means for trade.

As 98 per cent of Vietnamese businesses were small and medium enterprises, they faced many difficulties accessing capital.

Therefore, Nguyễn Trí Hiếu, chairman of Verig consulting council, suggested using peer-to-peer (P2P) lending, allowing fintech companies to connect investors with lending businesses via technology apps.

This would support investors and lending businesses when the banking system was overloaded, he said.

Bringing Vietnamese goods to industrial parks

Trần Thị Phương Lan, deputy director of the Hà Nội Department of Industry and Trade, said the capital city had integrated bringing Vietnamese goods to industrial parks and processing zones with market stabilisation programmes to meet the shopping needs of labourers.

Selling Vietnamese goods in processing zones and industrial parks had brought practical benefits to employees, Lan said, adding that distribution businesses such as Big C, Hapro and Co.opmart had implemented many discount and gift-giving programmes, which attracted a large number of workers to shop.

She said industrial zones needed to work with enterprises in communication and create favourable conditions in tax, space and rental fees.

To promote Vietnamese goods among workers, Lê Việt Nga, deputy director of the Domestic Market Department under the Ministry of Industry and Trade, said the ministry had built 104 selling points in 58 locations nationwide, with many near industrial parks and export processing zones.

These models had helped workers in industrial parks save time and money in accessing quality Vietnamese goods, she said.

However, there were still many retailers that were not interested in these programmes.

Explaining this, Nguyễn Thị Hải Thanh, deputy general director of Hà Nội Trade Corporation (Hapro), said the programmes did not bring much profit.

To boost the consumption of Vietnamese goods, Đinh Thị Mỹ Loan, chairman of the Việt Nam Association of Retailers, asked the Ministry of Industry and Trade and local authorities to develop a long-term strategy to encourage consumers to prioritise Vietnamese goods.

She also advised enterprises to participate in fairs held in industrial and processing zones and to improve the quality of products to win customers' trust. — VNS