Shopee regional headquarters in Singapore. — VNS Photo Thu Ngân

HCM CITY — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will make online shopping more engaging and social for everyone in the region, Chris Feng, its CEO, said.

He told Việt Nam News at a press conference in Singapore, “There is still a lot of untapped growth potential for e-commerce in the region.”

By 2025 the value of e-commerce in Southeast Asia would be US$153 billion a year compared to $38 billion now, he quoted a report from Google - Temasek Holdings Pte - Bain & Co.

The company said engagement is at the heart of the company’s experience, and it seeks to connect people through social features.

At the meeting with the regional media, Shopee announced the return of the 11.11 Big Sale, saying it would be the largest ever. 

It began in all seven Shopee markets on Monday (October 21) with millions of sellers, brands and industry partners taking part. 

Feng said: “We launched our first 11.11 shopping event in 2016 and localised this global phenomenon for people in our region. It has since evolved tremendously as more sellers, brands, and partners celebrate this special day with Shopee.

“We spent months preparing for this year’s event from curating the very best deals with sellers and brands to optimising delivery processes with logistics partners in every market.”

This year there will be free shipping daily across the entire duration of the sale.

Shopee recorded 11 million orders on November 11 last year, a 24-fold increase compared from the first 11.11 shopping event in 2016. 

As Shopee successfully localises the 11.11 shopping phenomenon for Southeast Asia and Taiwan, November 11 is becoming a major day of shopping in the region. 

Fneg said: “Shopee has ignited the year-end shopping season after our record 9.9 Super Shopping Day and, most recently, a successful 10.10 shopping event.

“November 11 marks the peak of this exciting period and we invite everyone to join us at Shopee 11.11 Big Sale.”

Shopee was launched in Singapore in 2015, and has since expanded to Malaysia, Thailand, Taiwan, Indonesia, Việt Nam, and the Philippines. — VNS