Rice being loaded on a barge for transport in the Mekong Delta province of Cần Thơ. — VNA/VNS Photo

HÀ NỘI — Vietnamese exporters are navigating a landscape filled with both promise and peril, and experts urge them to bolster their defence against trade remedy investigations while capitalising on surging global demand.

Lê Anh Văn, Director of the Legal Support and Human Resource Development Centre under the Việt Nam Association of Small and Medium Enterprises, called on domestic exporters to stay ahead of the curve, highlighting the need for regular updates on anti-trade remedy investigations through Việt Nam’s trade agencies abroad.

Innovation, product diversification and quality improvement are key, while a workforce well-versed in trade remedies and relevant management systems is crucial to navigate potential challenges, he said.

The warning comes as Việt Nam's exports, renowned for their competitive edge in labour and production costs, increasingly meet international quality standards. This success, however, has raised red flags in importing countries, prompting them to employ trade remedy measures to protect their domestic industries, said Deputy Director of the Trade Remedies Authority under the Ministry of Industry and Trade (MoIT) Trương Thùy Linh.

The final months of this year present a mix of opportunities and challenges, according to Director of the Trade Remedies Authority Trịnh Anh Tuấn.

Year-end consumption demand in major markets like the US and EU is expected to benefit electronics, consumer goods and textile sectors. The textile industry, in particular, stands to gain as export orders shift from Bangladesh. Additionally, Free Trade Agreement (FTA) markets are projected to sustain Việt Nam’s competitive edge in trade and investment.

In response, the MoIT is committed to strengthening the legal framework to protect the economy, domestic enterprises, and markets, in line with international commitments.

Efforts will continue to optimise the use of trade remedy tools, ensuring effective support for Việt Nam’s export sector against foreign trade remedy cases, Tuấn asserted. VNS