Customers shop at the inaugural Flash Sale Holiday. Over 400 well-known brands will offer discounts of up to 90 per cent at the second Flash Sale Holiday to be held from December 15-17 at Union Square shopping mall in District 1. — VNA/VNS Photo

HCM CITY — HCM City will host the second Flash Sale Holiday in 2023, a large-scale promotion event, from December 15-17 at the Union Square shopping mall in District 1, with the participation of more than 400 well-known domestic and global brands.

New Balance, Adidas, Lacoste, Michael Kors, Reebok, Guess, Hugo Boss, Tommy Hilfiger, Furla, Origani, Essance, Pierre Cardin, Paul Smith, L'oréal, Puma, Anne Klein, Skechers, Fossil, Owen, Vera, Casio, Bolova, and Ecco are among the participants, according to the city Department of Industry and Trade.

They will offer discounts of up to 90 per cent on various products. In addition, customers and visitors could also get additional promotions or gifts by making cashless payments and participate in a lucky draw programme with prizes being thousands of products of prominent brands, Nguyễn Khắc Hiếu, deputy head of the department’s Import - Export Management Office, said.

The inaugural Flash Sale Holiday held from September 8-10 in Phú Nhuận District, with the participation of more than 120 major domestic and international brands selling fashion items, handbags, suitcases, shoes, cosmetics, perfumes, watches, jewelry, and accessories, attracted a large numbers of customers and generated a total sales of over VNĐ95 billion (US$3.9 million), Hiếu said.

Based on its successes, the department has decided to organise the second edition of the event this year in collaboration with the District 1 People’s Committee, he added.

Nguyễn Nguyên Phương, the department’s deputy director, said the Flash Sale Holiday is among the highlights of HCM City’s Shopping Season 2023 promotion programme that runs from mid-November to the end of December.

The programme seeks to stimulate consumer demand, contribute to promote growth in total retail sales of goods and services and attract more domestic and international tourists to visit and shop in the city.

This is the first year that HCM City is organising a promotion event featuring well-known brands and has got a relatively large number of businesses and brands to participate, Phương said.

He expected that the Flash Sale Holiday will become an annual event to help develop the city into a national and regional shopping hub.— VNS