Vietnamese retail giants see opportunities in domestic market

August 23, 2022 - 08:30
In the first seven months, total retail sales are estimated at VNĐ3.2 quadrillion, up 16 per cent compared to last year.


Shoppers at a Emart supermarket in HCM City. — Photo

HÀ NỘI — Large Vietnamese retailers are trying to expand their scale, exerting competitive pressure on foreign competitors to find opportunities in the retail sector.

Vietnamese billionaire and THACO Group chairman Trần Bá ​​Dương said his firm would expand its Emart supermarket chain so that by 2026, the chain aims to have 20 stores across the country and revenue of US$1 billion. 

This year, it plans to open two hypermarkets in HCM City, one in Thủ Đức City’s Thủ Thiêm area in October and the other in Gò Vâp District in December. 

THACO Group is not alone.

In July, Nova Consumer - a member of NovaGroup - completed the acquisition of Sunrise Foods. That laid a foundation for this firm to expand its distribution channel to 450,000 retail points in the future and promote e-commerce channels and increase exports, reported.

At the same time, NovaGroup opened its first 2,000sq.m Nova Supermarket in HCM City as part of its plan to expand to more than 2,000 points of sale in the next three years across the country.

Majo George, an expert from RMIT University Vietnam, told that Vietnamese brands have been expanding their own retail chains or acquiring foreign supermarket systems and then developing them.

This demonstrates the attractiveness of the domestic retail market, which is currently valued at $170 billion with a growth forecast of 10 per cent over the next five years, he said. 

He said the increase in the number of young middle-class people who are also tech-savvy and discerning shoppers, along with the development of retail chains have paved the way for the development of the retail sector in Việt Nam.

According to Vũ Thị Hậu, Chairwoman of Vietnam Retailers Association, the local retail market has gradually recovered and regained its growth momentum after the pandemic was controlled. 

Since the beginning of 2022, many retailers have expanded their supermarkets, distribution systems and new retail models, Hậu said, forecasting that Việt Nam's retail industry will continue to prosper in the coming years and is still one of the markets targeted by foreign investors.

To maintain market share, Hậu said it is necessary for domestic retailers to continue to improve capacity and prepare for upcoming competition, she said. 

Other experts said businesses need to pay attention to local consumer confidence in their products.

Domestic consumers now have more information about products, brands and services, and their needs are increasingly demanding. Therefore, in the long term, small and medium enterprises need to have strategies to enhance the quality of their products and services, and produce according to the market's needs.

Việt Nam’s retail sales of goods and services in July reached an estimated VNĐ486 trillion ($20.8 billion), up 2.4 per cent month-on-month, and 42.6 per cent year-on-year, according to the General Statistics Office (GSO).

In the first seven months, total retail sales are estimated at VNĐ3.2 quadrillion, up 16 per cent compared to last year. — VNS