The "Proud of Vietnamese Agricultural Products 2025" programme is held at the outdoor space of Aeon Mall Ha Dong from July 31 to August 3. Photos Long Nguyen

The “Proud of Vietnamese Agricultural Products 2025” programme officially opened on the evening of July 31 at the outdoor space of Aeon Mall Ha Dong. The event, organised by the Hanoi Department of Agriculture and Environment, runs until August 3 and features more than 1,000 agricultural items and OCOP products from across the country.

Speaking at the opening ceremony, Mr. Nguyen Dinh Hoa, Deputy Director of the Hanoi Department of Agriculture and Environment, emphasised that this year’s programme is being held on a larger scale, with the participation of nearly 100 organisations and businesses from 21 provinces and cities including Phu Tho, Ninh Binh, Lao Cai, Lai Chau, Tuyen Quang, Hung Yen, Quang Ninh, Quang Tri, Nghe An, Lam Dong, Da Nang, Hai Phong, among others.

Mr. Nguyen Dinh Hoa – Deputy Director of the Hanoi Department of Agriculture and Environment – delivers the opening speech at the event.

The event showcases over 1,000 product lines, including OCOP-certified goods, organic agricultural produce, natural products, regional specialties, and high-quality handicrafts—all clearly labeled and traceable in origin. Key product categories include rice, coffee, tea, and processed items such as organic foods and dried fruits. These offerings highlight the innovation, creativity, and tireless efforts of Vietnamese farmers and enterprises.

Delegates cut the ribbon to officially open the programme.

The entire event space is thoughtfully designed in an open-air layout, decorated with various models and miniature scenes that promote Hanoi’s agricultural tourism and rural culture. In addition to the exhibition booths, the programme features numerous engaging activities that attract large crowds to experience, sample, and purchase Vietnamese-made products.

Mr. Nguyen Dinh Hoa (third from right) visits exhibition booths with other delegates.

Ms. Nguyen Thi Kim Que (second from right) – Director of Hanoi Agricultural Extension Center – explores a display booth.

More than just a traditional trade fair, “Proud of Vietnamese Agricultural Products 2025” serves as an inspirational platform connecting diligent farmers, dedicated businesses, and consumers who value local products. In a rapidly changing world driven by technological advancement and sustainable consumption trends, Vietnamese agriculture stands at a critical juncture—facing both promising opportunities and significant challenges.

Crowds of visitors shop and explore the fair.

Enterprises across the country continue to innovate, improve product quality, build strong brand identities, and expand market reach. The programme offers an open forum for businesses, cooperatives, and farmers to share experiences, seek partnerships, and work together toward building a modern and sustainable agricultural sector—contributing to improved livelihoods in the capital and affirming the position of Vietnamese agricultural products on the global stage.

The event affirms the global position of Vietnamese agricultural products.

Throughout the four-day event, a wide range of sideline activities are also held, such as product showcases at OCOP and traditional craft booths; cultural and artistic performances; interactive workshops and mini-games including "A Touch of Green – A Thousand Joys", "The Green House" with FarmFood Day – Fuwa Biotech, and tea tastings with Minchou Tea. Other highlights include business matchmaking sessions and themed photo zones for visitors to check in and explore. VNS