Bayer’s Every Beginning campaign seeks to provide essential nutrients to mothers

September 15, 2022 - 15:51
Elevit, a prenatal multivitamin brand belonging to Bayer, has launched a campaign called ‘Every Beginning’ in Việt Nam to provide mothers with access to essential nutrients and give every baby the best start in life.
Elevit launches a campaign called ‘Every Beginning’ in Việt Nam to provide mothers with access to essential nutrients and give every baby the best start in life. 

HCM CITY – Elevit, a prenatal multivitamin brand belonging to Bayer, has launched a campaign called ‘Every Beginning’ in Việt Nam to provide mothers with access to essential nutrients and give every baby the best start in life.

In the initial phase the campaign will introduce a brand purpose platform to build a community of connected parents and parents-to-be to share their experiences of pregnancy.

It demonstrates Bayer’s commitment to prenatal care for a healthier pregnancy as well as supporting general health and wellbeing of women.

The first 1,000 days from pregnancy through age two are critical for a child’s growth and development.

This crucial period is when a child’s brain begins to develop and when the foundations of their lifelong health are built.

The right nutrition and care during the 1,000-day window shapes the baby's ability to grow, learn and thrive their whole life.

On a related note, the World Health Organization reports that malnutrition impacts the development of an estimated 149 million children under the age of five globally.

In Việt Nam, the rate of mothers not meeting the national recommendations for essential micronutrient intake was on average over 50 per cent.

A survey conducted by the Việt Nam National Institute of Nutrition also showed that the red blood cell (RBC) folate levels were low in 63 per cent of women. Việt Nam also reported a high prevalence of maternal anaemia (37 per cent).

Understanding the importance of nutrition during this critical time, Elevit has established a strategic partnership with Vitamin Angels, a public health nonprofit, to take action on caring for every pregnant woman, especially those in difficult circumstances.

Every Beginning is launched with the mission of providing prenatal nutrients and education where there is limited access. The campaign aims to reach four million underserved pregnant women around the world each year with daily multiple micronutrient supplementation (MMS), which contains the essential vitamins and minerals they need.

In Việt Nam, Elevit and Vitamin Angels are committed to increasing access to prenatal vitamins and minerals for up to 130,700 underserved pregnant women each year.

By joining the Every Beginning community, parents and parents-to-be can exchange experiences of their pregnancy and parenthood journey, gain access to vital nutrients and education on nutrition and celebrate the joys of parenting with fellow parents.

Luigi Isabelo Dejos, head of the consumer health division at Bayer Vietnam, said: “As a leader in consumer health, Bayer’s mission is to use science to improve lives and provide access to safe, convenient daily health solutions for all.

“Helping people do more for their health and well-being is the main purpose of the consumer health division at Bayer.

“We are proud to partner with Vitamin Angels and their global community of more than 1200 programme partners to enhance awareness of prenatal nutrition deficiency and to help underserved pregnant women gain access to essential prenatal supplements and nutritional education.”

Vitamin Angels works with local implementation partners to provide access to multiple micronutrient supplements (MMS) free of charge, and to offer nutritional education to pregnant women in underserved communities.

It also collaborates with public, private and NGO stakeholders to better understand the barriers to making MMS the standard of care for all women in Việt Nam.

In 2021 it enabled 130,000 underserved women and their babies across Việt Nam to get access to prenatal vitamins and minerals.

Elevit’s Every Beginning is a part of Bayer’s global Nutrient Gap Initiative (NGI), which seeks to increase access to vitamins and minerals for up to 50 million people in underserved communities per year by 2030 through direct action and in partnership with critical non-governmental organizations.

One of NGI’s first focus audiences is underprivileged pregnant women.

Elevit is the global leader in prenatal multivitamins, specially formulated to help meet the increased nutritional needs of women from pre-conception through pregnancy to breastfeeding by supplementing essential vitamins and minerals including folic acid, iron and calcium.

The brand was launched in Việt Nam in January 2022 to improve the chance of a healthy pregnancy for Vietnamese women and give every baby the best start in life.

This product is not a medicine and cannot be used in place of medical treatment. – VNS