• 6.1billion K-Pop-related Tweets in the past 12 months worldwide
• Over300 K-Pop Topics (by artist names) that can be followed on Twitter
• #KpopTwitter World Map shows most mentioned K-Popartists, most mentioned songs and fastest-rising artists in 20 marketsworldwide
• Exclusive"Decade of #KpopTwitter" global live party in Twitter's Blueroomto reward fans

SEOUL, SOUTH KOREA - Media OutReach - 22September 2020 - Overthe past 10 years,

Twitter and K-Pop have grown side by side to become a true dreamteam and #KpopTwitter is one of the largest global conversations on Twittertoday. Despite the global COVID outbreak, there were 6.1 billion K-Pop relatedTweets in the past 12 months worldwide. Now with over 300 K-Pop Topics (byartist names) that can be followed on Twitter, fans around the world canimmediately see the best Tweets and easily join the global conversation abouttheir favorite artists.

YeonJeong Kim, Head of Global K-Pop Partnerships atTwitter said, "All we can say is thank you -- it's been a pleasure to watch andparticipate in the growth of K-Pop over the past 10 years. When K-Pop artists wantto reach a global audience, they go on Twitter to connect with their passionatefans who want to be the first to see and talk about what's happening. Thesefans -- many who are young and based all over the world -- are flocking toTwitter to join these fun

#KpopTwitter conversations to feel connected to a global fancommunity."

To celebrate 10 years of

#KpopTwitter success, Twitter has partnered with K-PopRadar to release K-Pop dataacross 20 markets to show how the passionate global K-Pop community sharestheir love and connects with their favorite artists around the world. Inaddition, Twitter has organized an exclusive "Decade of #KpopTwitter" global live party in Twitter's Blueroom, bringingtogether several of the K-Pop pioneers (Sunmi,Wonder Girls), global top stars (Kihyun and Hyungwon, MONSTAX) and fast-rising artists (Bang Chan, Stray Kids) in a fun talk-show format to discuss the past 10 yearsof K-Pop and Twitter. K-Pop fans can submit questions using the #AskKpopTwitter hashtag and join the livestream at @TwitterLive or @TwitterKorea starting at 12pm KST on September 22, 2020.

Twitter continues to be the best way for music fans to seeand talk about what's happening. That's especially true in the K-Pop world,from legends like

PSY, Big Bang, Super Junior, WonderGirls, Girls Generation and 2NE1; to today's superstars such as BTS, EXO, GOT7, BLACKPINK, NCT127, and MONSTAX; to the next-generation talent includingStray Kids, ATEEZ, TOMORROW X TOGETHER, IZONE, SuperM and AB6IX. K-Pop fans use Twitter to get the latest updates fromthe artists they love; connect with other stans anytime and anywhere in realtime; and express their appreciation for the music, dancing and 'Hallyu (KoreanWave)' culture that has taken the world by storm.

#KpopTwitter is truly a global community as the top 20 markets withthe most K-Pop-related conversations (from July 1, 2019 to June 30, 2020) coverevery region in the world today:

 

While

BTS is the most mentioned K-Pop artist in every market(except for Thailand where GOT7topped the leaderboard), the rest of the top 10 most-mentioned K-Pop artistsvaried by market, showing the diversity of the K-Pop fandom on Twitter aroundthe world (from July 1, 2019 to June 30, 2020):

 

For the first-time ever, Twitter and K-Pop Radar arejointly releasing K-Pop data across 20 markets worldwide. These were themost-mentioned K-Pop artists (by total Tweets), most-mentioned K-Pop songs (bytotal Tweets) and fastest-rising K-Pop artists (by highest growth in Tweets) onTwitter globally (from July 1, 2019 - June 30, 2020):

 

YeonJeong added, "Even during this COVID-19 pandemic whenK-Pop concerts, global tours and fan appreciation events have been cancelled,we haven't seen any drop in

#KpopTwitter conversations. K-Pop stans want to stay connected witheach other and have their voices heard on Twitter, whether they are cheeringfor their favorite artist's new song or participating in movements like #BlackLivesMatter. We can't wait to see what the next 10 years of K-Pop andTwitter bring to the world."

 

Come and join the fun

#KpopTwitter conversations today tosee and talk about your favourite K-Pop artists or follow any of the 300+ K-PopTopics on Twitter to stay connected every day with other fans around the world!

About Twitter

Twitter (NYSE: TWTR) iswhat's happening in the world and what people are talking about right now. Frombreaking news and entertainment to sports, politics, and everyday interests,see every side of the story. Join the open conversation. Watch live streamingevents. Available in more than 40 languages around the world, the service canbe accessed via

twitter.com, an array of mobile devices, and Twitter Lite (mobile.twitter.com). For more information,please visit about.twitter.com, follow @Twitter and the official Twitter blog, and download both theTwitter and Periscope apps at twitter.com/download and periscope.tv.